FlightStory and the UK Black Business Show have teamed up to create Legacy Black, a media platform dedicated to empowering Black entrepreneurs worldwide, with a bold aim to drive over £100 billion in economic impact over the next decade.
FlightStory, the global media and investment company founded by British entrepreneur Steven Bartlett, has entered a landmark joint venture with the UK Black Business Show to establish Legacy Black, a media brand dedicated to Black entrepreneurship, business, and wealth. The announcement was made during UK Black Business Week, running from October 13 to 18, 2025, signalling a significant move to amplify and support Black professionals on a global scale.
Legacy Black aims to become the world’s leading media platform for Black entrepreneurs and business leaders, with a mission that extends beyond media presence to actively empower and celebrate Black talent. The joint venture aspires to drive over £100 billion in economic impact within the next decade. Legacy Black’s bold brand identity is crafted to resonate with both existing and aspiring Black founders and entrepreneurs who aim to make a lasting and influential impact. Dr. Raphael Sofoluke, co-founder and CEO of the UK Black Business Show, will lead the operational efforts, while Steven Bartlett’s FlightStory provides scale and media expertise to propel the brand internationally from 2026 onwards. The partnership is actively seeking commercial collaborations to support its growth.
Steven Bartlett is well-known as the host of “The Diary of a CEO,” Europe’s leading podcast, which recently surpassed one billion streams, marking a first for a UK-produced show and a milestone for Bartlett as the first Black British podcast host to reach this achievement. Besides hosting, Bartlett is an entrepreneur, investor, and multimodal media figure with notable investments in health, wellness, and technology companies like Huel and ZOE. He also holds the distinction of being the youngest-ever ‘Dragon’ on BBC’s “Dragon’s Den.” Through FlightStory, Bartlett has built a media powerhouse encompassing multiple ventures spanning investment, marketing, and talent development, creating a robust platform for reaching diverse audiences.
Georgie Holt, CEO and co-founder of FlightStory, emphasised that Legacy Black will leverage the deep expertise and vibrant global community of the UK Black Business Show combined with FlightStory’s media growth engine to create arguably the most influential platform for Black business worldwide. The initiative is described not merely as a collaboration but as a generational movement designed to uplift, inspire, and cultivate lasting growth, connection, and opportunity for future leaders, including potential unicorns emerging from the Black entrepreneurial ecosystem.
Legacy Black’s creation represents a powerful step towards reshaping the narrative and fostering economic empowerment within Black communities globally. By combining FlightStory’s proven media success—exemplified by Bartlett’s podcast and strategic partnerships like the social-first SME series launched with Vodafone Business—with the established network and influence of the UK Black Business Show, the joint venture positions itself as a catalyst for sustainable change and innovation in Black entrepreneurship.
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Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
✅ The narrative is fresh, with the earliest known publication date being October 16, 2025. The announcement coincides with UK Black Business Week, running from October 13 to 18, 2025.
Quotes check
Score:
10
Notes:
✅ No direct quotes were identified in the provided text, indicating potential originality or exclusivity.
Source reliability
Score:
8
Notes:
⚠️ The narrative originates from Podnews, a reputable source in the podcasting industry. However, the press release is hosted on their platform, which may indicate a lack of independent verification.
Plausability check
Score:
9
Notes:
✅ The claims about the joint venture between FlightStory and UK Black Business Show are plausible and align with their known activities. The partnership aims to establish Legacy Black as a leading media brand for Black entrepreneurship, business, and wealth, with a goal of driving over £100 billion in economic impact over the next decade.
Overall assessment
Verdict (FAIL, OPEN, PASS): OPEN
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
⚠️ While the narrative is fresh and plausible, the reliance on a press release hosted on Podnews raises concerns about independent verification. The lack of direct quotes and the absence of coverage from other reputable outlets further contribute to the uncertainty. Therefore, the overall assessment is ‘OPEN’ with a medium confidence level.
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