Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Why is the news industry so resistant to change? It’s almost impossible to shift focus, reassign resources, introduce new working practices, or change to a new CMS without a hue and cry. This week it has been the BBC’s turn to get it in the neck for what seemed to me to be two very sensible decisions. First, guidance went out to its reporting staff that they should prioritise social media over traditional linear programmes when it came to filing their content. For a national broadcaster that needs to meet the British public where they are – and lest we…

Getty Images is set to walk away from its $3.7 billion tie-up with Shutterstock after the UK’s Competition and Markets Authority insisted on a remedy the company was unwilling to accept: the sale of Shutterstock’s entire editorial business before completion. According to the CMA’s final ruling on 15 May, the…

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Getty Images is set to walk away from its $3.7 billion tie-up with Shutterstock after the UK’s Competition and Markets Authority insisted on a remedy the company was unwilling to accept: the sale of Shutterstock’s entire editorial business before completion. According to the CMA’s final ruling on 15 May, the…

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