Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Iconic, formerly known as National World, has secured a significant appointment in its leadership ranks by recruiting Morgan Stevenson as its new chief growth officer. Stevenson joins Iconic under its new ownership, Media Concierge, which acquired the company from David Montgomery in May. With a commanding portfolio of 150 regional news brands across the UK and Ireland –including prominent titles like The Scotsman, The Yorkshire Post and the Portsmouth News – Iconic is signalling a robust commitment to accelerating its digital and commercial transformation. Stevenson is tasked with overseeing group-wide strategy, digital transformation and commercial performance initiatives at Iconic. The company…

The Lansing Journal is poised for a major fundraising boost through its inaugural participation in NewsMatch, a nationwide campaign that supports nonprofit journalism by matching reader donations. The initiative offers donors the chance to double the impact of their contributions, particularly encouraging new monthly supporters whose gifts will be matched…

Puck has finalised its acquisition of Air Mail, the upscale weekly newsletter founded by former Vanity Fair editor Graydon Carter and Alessandra Stanley, in a cash-and-stock transaction valued at about $16 million. The deal brings together two subscription-first brands targeting affluent, culturally attuned audiences. Air Mail, launched in 2019 after…

News UK has launched Octave AI, a platform that uses artificial intelligence to automate the creation and optimisation of audio advertising across radio and podcasts. Developed within its Octave audio business in partnership with AI firm AudioStack, the system aims to produce broadcast-ready, personalised campaigns in minutes. The launch matters…

A recent Muck Rack study reveals a steady rise in “creator journalism” – independent publishing by journalists outside traditional newsrooms. Of 1,515 journalists surveyed across the United States, United Kingdom, Canada and India, 522 identified as creator journalists. Half have been self-publishing for more than five years, suggesting a maturing…

BrightonSEO 2025 signalled a decisive shift in search strategy: trust has replaced traditional optimisation as the key to success. The consensus among speakers at the UK’s leading SEO event was clear: SEO is no longer about gaming algorithms but about building genuine credibility with both users and the AI systems…

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Oliver Darcy, the former CNN media reporter who launched the independent newsletter Status, is expanding his media-focused publication with new editorial hires, a daily publishing schedule and a push into video. Darcy, who left CNN in August 2024 after serving as senior media reporter and writing the network’s Reliable Sources…

ABC News and news.com.au have solidified their positions as the leading news websites in Australia, creating a significant gap between themselves and their closest competitors. According to the Ipsos iris ranking report, which extrapolates national readership from data collected across 8,000 devices, ABC News attracted over 13 million monthly readers…

The Frankfurter Allgemeine Zeitung (FAZ) is celebrating the seventh anniversary of its premium service, FAZ+, by offering readers a reduced rate of €7 per month for seven months. The move highlights the publisher’s continued push to grow digital subscriptions as advertising revenues across the industry remain under pressure. Launched in…

President Donald Trump has announced a significant development in the ongoing negotiations to bring TikTok’s American operations under U.S. ownership, revealing that prominent figures from the corporate and media world—including Lachlan Murdoch, Larry Ellison, and Michael Dell—would be involved as investors in a proposed deal. The deal aims to transfer…

Recent data from Cloudflare, a major cloud services provider specialising in enhancing website security, reveals a striking reality about the current state of internet traffic: approximately one-third of online activity is generated by bots. These automated programs perform a variety of functions behind the scenes—crawling websites to index content, executing…

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