Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Why is the news industry so resistant to change? It’s almost impossible to shift focus, reassign resources, introduce new working practices, or change to a new CMS without a hue and cry. This week it has been the BBC’s turn to get it in the neck for what seemed to me to be two very sensible decisions. First, guidance went out to its reporting staff that they should prioritise social media over traditional linear programmes when it came to filing their content. For a national broadcaster that needs to meet the British public where they are – and lest we…

Getty Images is set to walk away from its $3.7 billion tie-up with Shutterstock after the UK’s Competition and Markets Authority insisted on a remedy the company was unwilling to accept: the sale of Shutterstock’s entire editorial business before completion. According to the CMA’s final ruling on 15 May, the…

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Time Studios is teaming up with Piers Morgan’s Uncensored on a new interview series, extending the Time brand’s push deeper into premium video and long-form storytelling. The move fits with a broader strategy at Time Studios, which has positioned itself as an Emmy Award-winning producer across television, film, audio and…

Vox Media is weighing a potential sale of parts of its business, with SB Nation emerging as one of its most commercially attractive assets. The interest highlights a broader dynamic in digital publishing: scale alone is no longer enough. Buyers are looking for properties that combine loyal audiences with sustainable…

The Washington Post is attempting to stabilise its newsroom after February’s sweeping layoffs by quietly bringing back some of the journalists it had just let go, a sign of how quickly the impact of the cuts became apparent. According to reporting by the Columbia Journalism Review, editors began contacting dismissed…

Us Weekly is cutting close to half its workforce and shutting its New York office, in a sharp retrenchment that underscores the strain on legacy magazine brands as print advertising continues to erode. As audiences and advertisers move online, titles built on mass-market print circulation are struggling to adapt, forcing…

Norway is preparing to introduce one of Europe’s toughest child-safety measures online, with Prime Minister Jonas Gahr Støre saying legislation will be brought forward by the end of 2026 to bar under-16s from social media. The proposal signals a shift from platform self-regulation to state enforcement, following similar action in…

When Meredith Kopit Levien speaks, the news industry does well to listen. The CEO of the New York Times has been an exemplary steward of a news brand whose success is self-evident and doesn’t need repeating here. Earlier this month she was interviewed by Ben Thompson for Stratechery, a great…

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