Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Why is the news industry so resistant to change? It’s almost impossible to shift focus, reassign resources, introduce new working practices, or change to a new CMS without a hue and cry. This week it has been the BBC’s turn to get it in the neck for what seemed to me to be two very sensible decisions. First, guidance went out to its reporting staff that they should prioritise social media over traditional linear programmes when it came to filing their content. For a national broadcaster that needs to meet the British public where they are – and lest we…

Getty Images is set to walk away from its $3.7 billion tie-up with Shutterstock after the UK’s Competition and Markets Authority insisted on a remedy the company was unwilling to accept: the sale of Shutterstock’s entire editorial business before completion. According to the CMA’s final ruling on 15 May, the…

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Byron Allen has said he still wants to buy The Washington Post, even as he prepares to take control of BuzzFeed and HuffPost in a deal that would dramatically expand his media empire. Speaking to BuzzFeed employees on 19 May, the media entrepreneur said he had once raised the idea…

Mediahuis, the acquisitive Belgian publisher with outlets across Europe, has become a founding member of SPUR, an industry coalition set up to influence how journalism is used by artificial intelligence and to push for clearer licensing terms. The Standards for Publisher Usage Rights group is a non-profit, member-funded initiative bringing…

MIT’s decision to close MIT Sloan Management Review after 67 years marks the end of one of the most durable business school brand extensions in publishing. According to the school, the final issue is due in September 2026. It said the publication will be replaced by a wider digital strategy…

BuzzFeed has struck a deal to hand control of the company to media entrepreneur Byron Allen in a $120 million transaction that could reshape the troubled digital publisher’s future. According to a filing and company announcement on Monday, Allen Family Digital, the family office affiliate of Allen, will buy 40…

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