Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Why is the news industry so resistant to change? It’s almost impossible to shift focus, reassign resources, introduce new working practices, or change to a new CMS without a hue and cry. This week it has been the BBC’s turn to get it in the neck for what seemed to me to be two very sensible decisions. First, guidance went out to its reporting staff that they should prioritise social media over traditional linear programmes when it came to filing their content. For a national broadcaster that needs to meet the British public where they are – and lest we…

Getty Images is set to walk away from its $3.7 billion tie-up with Shutterstock after the UK’s Competition and Markets Authority insisted on a remedy the company was unwilling to accept: the sale of Shutterstock’s entire editorial business before completion. According to the CMA’s final ruling on 15 May, the…

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Business Insider chief executive Barbara Peng will step down at the end of June, closing a tenure marked by falling subscriptions, repeated layoffs and a broader attempt to remake the publisher around paid content, live journalism and artificial intelligence. Peng told staff on Wednesday that she would leave the company…

James Murdoch has completed the purchase of a sizeable chunk of Vox Media in a deal that splits the digital publisher into two separate companies. According to a statement from Vox Media, Lupa Systems, the investment firm controlled by Murdoch, has taken ownership of Vox, New York magazine and the…

The Economist is redesigning parts of its digital operation for a future in which AI assistants, rather than search engines or homepages, increasingly control how audiences discover information. According to Digiday, the publisher is testing agent-readable versions of content that already sits outside its paywall, including marketing and B2B sales…

Britain’s competition regulator has cleared Getty Images’ $3.7 billion takeover of Shutterstock, but only after requiring the companies to jettison Shutterstock’s editorial photography business in order to ease concerns over competition in the UK news imagery market. The Competition and Markets Authority said the deal could go ahead if Shutterstock…

Axios is betting that artificial intelligence can do something many publishers have struggled to achieve for years: make local journalism economically viable again. In a conversation on The Media Copilot podcast, Axios chief operating officer Allison Murphy said the company is trying to reduce the cost of producing original local…

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