Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

The Daily Mail has passed 400,000 digital subscribers for its Mail+ service, less than two years after launch , a signal that one of the world’s largest free news brands is gaining traction with a paid model. The milestone matters because it shows a tabloid publisher long associated with mass free reach can convert a meaningful slice of its audience into paying readers, strengthening the case for hybrid models that blend scale with subscription revenue. The figure was announced by Ailsa Leslie, editor of Mail+, in a post on LinkedIn. “Today we hit 400k digital Mail subs in under 2…

The Wall Street Journal is stepping up efforts to reach younger audiences on TikTok, using short-form video to extend its journalism beyond traditional platforms and funnel users towards subscriptions. For many publishers, social video is no longer just a marketing channel but a core part of audience development, particularly as…

The small German newspaper nd will stop printing weekday editions from this month moving its daily journalism online while keeping a weekly paper, a move that underlines the economic strain on print and the growing urgency of digital transition among European publishers. In the wake of Die Tagezeitung’s (taz) decision…

Jonathan Greenberger will become Politico’s editor-in-chief on May 1, marking a shift in the US political news outlet’s leadership as it looks to expand its reach across platforms and markets. Greenberger, a former television news executive, joined Politico in April 2024 as executive vice-president after nearly a decade leading ABC…

This first appeared in our weekly newsletter Editor’s picks. Sign up here I’ve been turning to existential questions in recent days. Why are we here? What are we doing? Who will miss us when we’re gone? To be clear, I’m not asking these questions about the human race – though…

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WAN-IFRA has unveiled the NextGen AI Leaders Programme, a 12-week initiative to help young media executives lead responsible AI adoption and strengthen newsroom management. The tuition-free scheme reflects WAN-IFRA’s effort to back a more diverse generation of leaders and narrow the innovation gap between well-funded global publishers and smaller, mid-sized…

Politico will launch in Australia later this year, extending its model of high-speed reporting and subscription newsletters into a new market. The move will test whether Politico’s premium, insider-focused model can travel beyond Washington, Brussels and London into a smaller, concentrated media ecosystem long dominated by two local giants. The…

Kevin Delaney, editor in chief of The San Francisco Standard, has appointed Fleet Street veteran John Mulholland as managing editor, according to a staff memo published by Talking Biz News. Mulholland will oversee day-to-day news operations, working with section editors on breaking coverage and long-form journalism. He will report to…

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