Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

The Washington Post is attempting to stabilise its newsroom after February’s sweeping layoffs by quietly bringing back some of the journalists it had just let go, a sign of how quickly the impact of the cuts became apparent. According to reporting by the Columbia Journalism Review, editors began contacting dismissed reporters in March, asking some to return on what the union calls a “delayed layoff” basis. Under that arrangement, staff resume work until July, with severance deferred until September if they are not kept on permanently. By 21 April, the Washington-Baltimore News Guild said 15 newsroom employees had been offered…

Us Weekly is cutting close to half its workforce and shutting its New York office, in a sharp retrenchment that underscores the strain on legacy magazine brands as print advertising continues to erode. As audiences and advertisers move online, titles built on mass-market print circulation are struggling to adapt, forcing…

Norway is preparing to introduce one of Europe’s toughest child-safety measures online, with Prime Minister Jonas Gahr Støre saying legislation will be brought forward by the end of 2026 to bar under-16s from social media. The proposal signals a shift from platform self-regulation to state enforcement, following similar action in…

When Meredith Kopit Levien speaks, the news industry does well to listen. The CEO of the New York Times has been an exemplary steward of a news brand whose success is self-evident and doesn’t need repeating here. Earlier this month she was interviewed by Ben Thompson for Stratechery, a great…

Rheinische Post has been treating artificial intelligence less as a standalone technology project than as part of a wider effort to build a stronger digital business, with a particular emphasis on subscriber growth and internal capability. Margret Seeger, who was appointed Group Head of AI in October 2024, said at…

Deccan Herald has turned to artificial intelligence to solve a familiar newsroom problem: how to give readers a quick, visual version of a story without adding a heavy production burden for editors. The Karnataka-based publisher has built a CMS-integrated infographic tool that converts finished articles into structured summaries with a…

Andreessen Horowitz, the Silicon Valley investment firm, has backed a new media venture, MTS – short for Monitoring the Situation – in the latest sign of tech’s push into news and commentary built around X. The project, unveiled on Monday by Erik Torenberg, aims to track technology, finance, geopolitics and…

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Jonathan Greenberger will become Politico’s editor-in-chief on May 1, marking a shift in the US political news outlet’s leadership as it looks to expand its reach across platforms and markets. Greenberger, a former television news executive, joined Politico in April 2024 as executive vice-president after nearly a decade leading ABC…

This first appeared in our weekly newsletter Editor’s picks. Sign up here I’ve been turning to existential questions in recent days. Why are we here? What are we doing? Who will miss us when we’re gone? To be clear, I’m not asking these questions about the human race – though…

Steve Huffman wants companies to stop overlooking recent graduates — and start hiring them for their fluency with artificial intelligence. The Reddit chief executive argues that a cohort raised alongside large language models offers a competitive advantage, at a time when companies are reworking products and workflows around AI. His…

Deutsche Presse-Agentur has launched a programme to connect traditional newsrooms with digital-first creators, aiming to test new formats and reinforce fact-based reporting on social platforms. The initiative — Creator x News, supported by Google — was announced at a Berlin conference and will bring media organisations and journalistic creators into…

Axios is accelerating its use of artificial intelligence as it seeks to expand its reach and output, with executives making clear the technology will also reshape staffing and workflows across the company. In a memo to staff, chief executive Jim VandeHei described AI as central to a “moonshot” ambition to…

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