The growing sophistication of AI language models such as OpenAI’s GPT-5 has raised hopes that they could help verify photographs online, spotting visual clues, geolocating obscure images and even detecting fakes. But new research from the Tow Center for Digital Journalism suggests the technology is far from reliable when it comes to confirming provenance — and mayrisk adding confusion. In tests involving seven leading AI platforms, including GPT-5, Gemini, Claude and Perplexity, researchers gave each system ten authentic images from major news events and asked for details such as date, location and photographer. Out of 280 queries, only 14 met…
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Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.
Publishing News
Fivespan Partners, the activist investment firm, has taken a stake in The New York Times Company and is urging the publisher to accelerate its use of artificial intelligence. In a letter to investors obtained by Bloomberg, Fivespan described AI as a catalyst that could expand the Times’ global reach, improve…
When ChatGPT-5 launched, I was ready to double down on my loyalty to OpenAI. Tokens looked cheaper on paper, and, as a publisher-facing tech business, NoahWire consumes AI at scale to create, curate and distribute content. Every improvement in the models means an improvement in what we can deliver. But…
The New York Times has unveiled a new brand campaign, It’s Your World to Understand, marking a departure from the political and journalism-centric themes of recent years in favour of a lifestyle-oriented approach. The campaign is the first from Isle of Any, the newly formed agency led by Laurie Howell…
Publishers and AI developers are moving away from upfront training fees toward ongoing, usage-based licensing tied to live access and attribution. The Digiday explainer on grounding and RAG signals a sector-wide shift in monetisation, with high-profile licensing deals showing real-time sourcing as the new revenue driver while flagging ongoing IP…
July 2025 data show a broad decline in traffic to the top US news sites, with the BBC’s dynamic US paywall at the centre of a sharp drop that accelerates a move toward direct channels and paid access. July 2025 delivered a stark reminder of the digital disruption reshaping US…
This summer’s plunge in news traffic was not just about Google’s AI Overviews redefining how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “grow legs”. It is the…
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Amazon will pay The New York Times up to $25 million a year under their recently signed multi-year content licensing agreement, according to a report in The Wall Street Journal. The deal, which was first announced in May without financial terms, allows Amazon to use short excerpts and summaries of…
Google has launched its AI-powered search tool, AI Mode, in the UK, the third country to receive the feature after the United States and India. The tool uses the company’s Gemini 2.5 model to generate conversational, article-style answers within search results. Available via a new tab on desktop and integrated…
Google is in discussions to license content from news publishers for use in its artificial intelligence products, according to a report from Bloomberg. The move marks a shift in how the tech giant engages with the media industry, which has raised concerns over the use of journalistic content to train…
The Daily Mail has announced that all of its digital platforms – including MailOnline – will operate under a single masthead: Daily Mail. The move is designed to eliminate reader confusion and unify its global digital output under one of the most recognised names in media. Alongside the rebrand, the company has…
Steven Bartlett, host of The Diary of a CEO, is experimenting with AI to expand the limits of podcast production. His company, FlightStory Studio, has launched 100 CEOs with Steven Bartlett, a series that uses AI voices and animation to deliver scripted episodes telling the stories of prominent business figures…
Three small newsrooms in Argentina have shown how AI tools can help local journalism thrive – even in financially constrained settings – by enhancing editorial quality, deepening community engagement and improving operational efficiency. As part of a project led by the regional press association ADIRA and tech company N-Media, the…
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