Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Polymarket has struck an exclusive data partnership with Dow Jones that will surface real-time market-implied probabilities across the publisher’s US financial properties, including The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily. Under the agreement announced this week, Dow Jones will display Polymarket’s live prediction market feeds through dedicated modules on its digital platforms and in select print placements, and integrate the signals into new editorial features that complement conventional indicators such as price moves and analyst forecasts. A custom earnings calendar designed to highlight market-implied expectations for corporate performance will be part of the rollout, although financial terms…

Beehiiv, the newsletter platform, is expanding its in-house advertising operation as it looks to scale a fast-growing revenue stream for both the company and creators on its platform. As growth in paid newsletters slows and competition intensifies, platforms like Beehiiv are under pressure to offer creators more robust monetisation options…

Semafor has closed a $30 million financing round, valuing the digital media startup at $330 million after recording its first profitable year. The US-based company told investors the funds will be used to accelerate global expansion and to strengthen its live journalism events, as it broadens coverage across Washington, Wall…

WAN-IFRA is entering 2026 with an explicit reset: a tighter focus on impact, heavier investment in artificial intelligence and audience development, and a push to convert its expanded scale into tangible value for members as a new chief executive begins his tenure. With publishers facing accelerating technological change and sustained…

Adam Mosseri, head of Instagram, has declared that the era when photographs or video could be taken at face value is over, arguing that advances in artificial intelligence have broken the basic visual trust that once underpinned social media. The warning comes from the executive in charge of one of…

Linda Henry, chief executive of Boston Globe Media, has used a full-page year-end message in the print edition of The Boston Globe to outline priorities for 2026, pledging deeper neighbourhood reporting and broader reach across New England. The letter sets a public agenda for how one of the country’s most…

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The past fortnight brought two announcements that should make every senior news executive pause. Reach plc is introducing a part-paywall on the Manchester Evening News, one of the country’s largest regional titles, and The Observer, a paper with more than two centuries of history, has launched its first digital paywall.…

The Observer has introduced its first digital subscription and paywall, paired with the world’s oldest Sunday newspaper’s move to daily publishing. The move – led by new owner Tortoise Media – marks a bet that readers will pay for focused, trustworthy coverage as news fatigue grows. It was accompanied by…

Goalhanger has launched a full rebrand that shifts the company from its podcasting roots into a broader media operation incorporating video, live experiences, social content and subscription memberships. The move reflects how podcast publishers are repositioning themselves to keep pace with changing audience habits and attract higher-value commercial partners. The…

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