Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

At WAN-IFRA’s World News Media Congress in Marseille, Solana Pyne, video director at The New York Times, argued that the traditional distinction between readers, listeners and viewers no longer reflects how audiences consume news. The shift is reshaping how newsrooms organise themselves. As audiences move more fluidly between text, audio and video, publishers are increasingly treating video not as a way to support written journalism but as a reporting discipline in its own right. Pyne said audience behaviour is becoming more mixed across formats. While last year’s Reuters Institute Digital News Report suggests reading remains the preferred way for many…

Gary Lineker’s move from television punditry into podcasting has helped turn Goalhanger into Britain’s fastest-growing private company, according to the latest Sunday Times 100 ranking. Research for the annual list shows the London-based production business posted sales of £37.9 million in 2025, with average annual growth of roughly 321 per…

Meta has criticised Australia’s plan to make large digital platforms contribute financially to news organisations, arguing the proposal would entrench publisher dependence on technology companies rather than help create sustainable media businesses. The dispute highlights a broader debate over how governments should support journalism in the digital age. While Australia…

A group of former National World executives has launched Profenx, a new media technology company that aims to combine AI-driven publishing tools with creator-led content businesses. The launch comes as publishers grapple with declining search traffic, pressure on advertising revenues and the rapid growth of independent creators. Profenx is positioning…

If you’re invited to speak at a conference, you really don’t want a slot at the end of the day when delegates’ energy has dropped and the darkness of the auditorium becomes soporific. Even worse is to be the last speaker in the last session on the last day. At…

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CNN will launch a new digital subscription tier, CNN All Access, on October 28 in the United States, giving subscribers a single destination for the network’s live, on-demand and written journalism. The plan costs $6.99 per month or $69.99 per year, with an introductory annual rate of $41.99 available through…

Financial Times journalist Matthew Garrahan is leaving the publication after nearly three decades to join Redbird Capital Partners, the US private investment firm in the process of acquiring The Telegraph. Garrahan becomes operating partner for news and entertainment, based in London, where he will help drive growth across Redbird’s expanding…

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