Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Australia has unveiled a new plan to push Meta, Google and TikTok into paying more directly for the journalism their platforms distribute, in a move that could bring in up to A$250 million a year for newsrooms. According to draft legislation released by the government, the measure would be introduced to parliament by July 2 and would impose a 2.25% levy on the Australian revenue of large digital platforms that do not reach commercial agreements with news publishers. The idea is to create a financial incentive for the companies to keep paying for news rather than simply carrying it for…

Yahoo Media Group is expanding into specialist coverage with a free sports business hub that brings together Yahoo Sports and Yahoo Finance, aiming to give readers a single destination for reporting on the money, media and investment forces shaping sport. The move reflects the shift in digital publishing towards bundled,…

Hearst is recasting itself around data and artificial intelligence as the 140-year-old group seeks to make its portfolio faster, more connected and better suited to digital change. As AI tools spread, the competitive edge is moving away from raw scale towards how effectively companies structure, govern and apply their data…

Time Studios is teaming up with Piers Morgan’s Uncensored on a new interview series, extending the Time brand’s push deeper into premium video and long-form storytelling. The move fits with a broader strategy at Time Studios, which has positioned itself as an Emmy Award-winning producer across television, film, audio and…

Vox Media is weighing a potential sale of parts of its business, with SB Nation emerging as one of its most commercially attractive assets. The interest highlights a broader dynamic in digital publishing: scale alone is no longer enough. Buyers are looking for properties that combine loyal audiences with sustainable…

The Washington Post is attempting to stabilise its newsroom after February’s sweeping layoffs by quietly bringing back some of the journalists it had just let go, a sign of how quickly the impact of the cuts became apparent. According to reporting by the Columbia Journalism Review, editors began contacting dismissed…

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Bari Weiss, founder of The Free Press, has been appointed editor-in-chief of CBS News following Paramount Skydance’s $150 million acquisition of her digital media platform. Weiss, 41, will report directly to David Ellison, CEO of Paramount Skydance. The newly created role marks a major shift in the network’s leadership and…

Matt Murray, executive editor of The Washington Post since June 2024, has insisted that owner Jeff Bezos has shown “zero meddling” in the newsroom’s operations during what he calls a “massive transformation” of the newspaper. In a rare interview with the newsletter Status, Murray said the Post remains committed to…

Elon Musk has announced Grokipedia, an AI-powered encyclopedia intended to challenge Wikipedia’s dominance as the internet’s free knowledge hub. The project is part of Musk’s wider xAI venture and builds on the Grok platform integrated with X (formerly Twitter). Grokipedia aims to replace static, volunteer-edited pages with a dynamic, conversational…

Americans’ confidence in the mass media has plunged to a new historic low, with just 28% saying they trust newspapers, television or radio “to fully, accurately and fairly” report the news, according to Gallup’s latest survey. This marks the first time Gallup’s trust metric has dipped below 30%. That’s down…

OpenAI has unveiled Sora 2, its latest AI model for video and audio generation, alongside a new TikTok-style app called Sora that places AI-made clips directly into social feeds. The app, initially invite-only in the US and Canada on iOS, will expand gradually as the company manages high computing demands…

Germany’s culture minister, Wolfram Weimer, is preparing to introduce a digital levy aimed squarely at major technology companies such as Google. He said the measure could generate billions in revenue while bringing the platforms under German press law, ensuring they contribute fairly to the country’s media system and do not…

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