Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Australia has unveiled a new plan to push Meta, Google and TikTok into paying more directly for the journalism their platforms distribute, in a move that could bring in up to A$250 million a year for newsrooms. According to draft legislation released by the government, the measure would be introduced to parliament by July 2 and would impose a 2.25% levy on the Australian revenue of large digital platforms that do not reach commercial agreements with news publishers. The idea is to create a financial incentive for the companies to keep paying for news rather than simply carrying it for…

Yahoo Media Group is expanding into specialist coverage with a free sports business hub that brings together Yahoo Sports and Yahoo Finance, aiming to give readers a single destination for reporting on the money, media and investment forces shaping sport. The move reflects the shift in digital publishing towards bundled,…

Hearst is recasting itself around data and artificial intelligence as the 140-year-old group seeks to make its portfolio faster, more connected and better suited to digital change. As AI tools spread, the competitive edge is moving away from raw scale towards how effectively companies structure, govern and apply their data…

Time Studios is teaming up with Piers Morgan’s Uncensored on a new interview series, extending the Time brand’s push deeper into premium video and long-form storytelling. The move fits with a broader strategy at Time Studios, which has positioned itself as an Emmy Award-winning producer across television, film, audio and…

Vox Media is weighing a potential sale of parts of its business, with SB Nation emerging as one of its most commercially attractive assets. The interest highlights a broader dynamic in digital publishing: scale alone is no longer enough. Buyers are looking for properties that combine loyal audiences with sustainable…

The Washington Post is attempting to stabilise its newsroom after February’s sweeping layoffs by quietly bringing back some of the journalists it had just let go, a sign of how quickly the impact of the cuts became apparent. According to reporting by the Columbia Journalism Review, editors began contacting dismissed…

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Journalism is no longer at risk of decline – it is already in crisis, according to Peter Vandermeersch, former publisher and CEO of Mediahuis Ireland. Speaking at the International News Media Association’s European News Media Conference in Dublin, he warned that the disappearance of print and the dominance of digital platforms…

Google’s new AI Mode is reshaping online visibility, with Quora emerging as one of its most influential sources. Quora, the community-driven platform where users ask and answer questions across every imaginable topic, now ranks as the fourth most-cited domain in Google’s AI-generated answers, behind only LinkedIn, Reddit and Google itself.…

A year into her role as editor-in-chief of Business Insider, Jamie Heller is sharpening the publication’s focus on specialised business journalism while pushing for a more collaborative newsroom culture. Heller, who took over in September 2024 after two decades at The Wall Street Journal, told LinkedIn’s Andrew Murfett that her…

Newsweek has unveiled a sweeping redesign and rebrand, described as its most comprehensive visual overhaul in decades, as it seeks to modernise its identity and strengthen its position in today’s crowded media landscape. Branded “A World Drawn Closer,” the redesign unites Newsweek’s print, digital, video and social platforms under a…

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