Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

What can news publishers learn from the own goal scored last week by Fifa? For anyone who has been taking a summer holiday from the news or instinctively switches off when football is mentioned, The Times of London revealed that sport’s global governing body was seeking investors to buy a minority stake in its tournaments, including the World Cup. Those shares could later be traded on the open market. Unsurprisingly, many in the footballing world were aghast at the idea that Fifa, a Swiss non-profit, would now have investors, and American ones with ties to President Donald Trump at that.…

The surest catalyst for change in a news organisation is a crisis. When things are going well – or at least not too badly – there is always the temptation to defend what you have, rather than risk something new. At the World Cup, England showed how limiting a strategy…

The South China Morning Post (SCMP) has unveiled a redesign of both its print newspaper and digital platforms as it seeks to keep pace with changing reading habits and an increasingly AI-driven media environment. The revamp is aimed at making the title feel more useful to readers who want fast…

People Inc said its digital business extended its run of growth in the second quarter of 2026, helped by higher licensing income, AI-related partnerships, events and social media products, even as core traffic remained under pressure from changes in search. The company reported its 11th straight quarter of digital revenue…

Hearst has agreed to buy The Walt Disney Company’s half-share in A+E Global Media for about $1.2 billion in cash, giving the privately held media group full control of a television business that includes A&E, Lifetime and the History Channel, according to Reuters. The sale, announced this week, is expected…

Byron Allen has begun a sharp overhaul of BuzzFeed, cutting about 180 jobs and contract roles across BuzzFeed, HuffPost and Tasty in what amounts to roughly 35% of the workforce. The reductions, disclosed in a filing with the US Securities and Exchange Commission, are the first major restructuring since Allen’s…

Need some summer reading? This week’s newsletter comes in the form of a book review. Not perhaps a suggestion for the sun lounger, but nevertheless one that every journalist should read. It’s called AI in the News Room and it was written by Martin Schori, former head of the AI…

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Former MSNBC president Rashida Jones has been appointed chief executive of Uncensored, the digital media venture fronted by British broadcaster Piers Morgan. The appointment puts Jones in charge of strategy, operations and editorial development as Uncensored looks to broaden its mix of streaming and social content beyond its flagship programme,…

Bonnier News ended 2025 with sharply improved profitability and continued growth in its subscription business, the Swedish media group said, positioning the company for what its chief executive expects will be a stronger 2026. The results highlight the steady shift toward reader revenue and digital products across the group’s portfolio…

Five weeks after The Washington Post dismantled its sports desk, ESPN has hired six of the newspaper’s former reporters, a move that follows a similar mass hiring by The Athletic, which is part of The New York Times. The hires reflect a broader shift in sports journalism, as legacy newspapers…

German publishing group Axel Springer has agreed a £575 million deal to acquire The Telegraph, a transaction that would bring an end to one of the longest-running sales processes in Fleet Street. The agreement, first reported by the Financial Times, effectively ends a rival bid from Daily Mail and General…

Artificial intelligence may be transforming newsrooms, but its most valuable role is not writing articles. According to Srinivasan Ramani, deputy national editor at The Hindu, its real power lies in helping journalists process and structure data at a scale no reporting team could manage alone. Speaking at WAN-IFRA’s 2026 AI…

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