Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Axios has cut 11 newsroom roles as it pivots away from general assignment reporting towards specialist journalists with deep subject expertise. The move underscores a broader shift in digital media, where publishers are betting that authority and niche knowledge , rather than scale , will drive audience growth and revenue, particularly as artificial intelligence reshapes how news is produced and consumed. The layoffs affect staff across national and local coverage, including the news desk, visuals and social teams. In a memo to employees first reported by the New York Times, publisher Nicholas Johnston said the cuts were part of building…

News Corp said Dow Jones, the parent of the Wall Street Journal, could generate $1bn in annual earnings within five years, as the company shifts further towards digital subscriptions and professional data products. The target, presented at an investor briefing on March 16, implies growth of about 70 per cent…

USA Today has appointed Jamie Stockwell as vice president of news, the company said, adding that she will take up the role on 30 March 2026. The hire places Stockwell alongside senior vice president Monica Richardson as USA Today seeks to expand its national reach and modernise newsroom operations. “USA…

The nonprofit political newsroom NOTUS has hired nine journalists, including seven from The Washington Post, in a move that underscores growing competition between legacy news organisations and well-funded startup outlets and further emphasises the issues at the beleaguered Post. The hires, announced Monday in an internal memorandum from the Allbritton…

Two months after Australia introduced the world’s first nationwide ban preventing under-16s from holding accounts on major social media platforms, early data suggests teenage use has fallen but not disappeared. A report from parental control software maker Qustodio found activity among 13- to 15-year-olds on TikTok and Snapchat declined between…

A proposed class action in Manhattan federal court accuses Grammarly, the AI writing tool, of using the reputations of well-known journalists, authors and academics to market an AI editing feature without their permission. The complaint, filed by investigative journalist Julia Angwin, alleges the company’s “Expert Review” tool presented editing suggestions…

Springer Nature says it processed more than 1.5 million research papers through AI-assisted editorial workflows in 2025 and expects that figure to rise by a further 25 per cent in 2026 as it expands the technology across its journals. The publisher says nearly 60 AI tools are now embedded in…

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Nine US regional newspapers have launched a sweeping copyright lawsuit against OpenAI and Microsoft, seeking damages that could exceed $10 billion. The plaintiffs include the Boston Herald, Hartford Courant, San Diego Union-Tribune, Los Angeles Daily News, New York Daily News, Chicago Tribune and Denver Post. They allege the companies trained…

The past fortnight brought two announcements that should make every senior news executive pause. Reach plc is introducing a part-paywall on the Manchester Evening News, one of the country’s largest regional titles, and The Observer, a paper with more than two centuries of history, has launched its first digital paywall.…

The Observer has introduced its first digital subscription and paywall, paired with the world’s oldest Sunday newspaper’s move to daily publishing. The move – led by new owner Tortoise Media – marks a bet that readers will pay for focused, trustworthy coverage as news fatigue grows. It was accompanied by…

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