Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Reuters has appointed Jennifer Hicks as its new digital director, a senior leadership role that will shape the long-term editorial direction of the company’s digital platforms. Hicks will oversee Reuters.com, the Reuters app, newsletters and social offerings. She is tasked with sharpening the company’s audience engagement strategy, accelerating subscription growth, and ensuring that Reuters’ digital output reflects the authority and trust of its journalism. She joins from the Wall Street Journal, where she spent more than two decades in senior roles driving digital growth and innovation. Her experience includes launching the Journal’s digital operations in London, running the New York…

The New York Times has moved its popular Mini Crossword behind a paywall, provoking anger among players who had long enjoyed it for free. The puzzle now requires a subscription on both app and desktop. Social media and Reddit threads filled quickly with frustration, with users describing the shift as…

The Atlanta Journal-Constitution will publish its last print edition on December 31, closing a chapter that began in 1868 as it moves all resources into digital publishing. Publisher Andrew Morse, who joined in 2023, told The New York Times, which broke the story, that the decision was overdue. “Printing newspapers…

The growing sophistication of AI language models such as OpenAI’s GPT-5 has raised hopes that they could help verify photographs online, spotting visual clues, geolocating obscure images and even detecting fakes. But new research from the Tow Center for Digital Journalism suggests the technology is far from reliable when it…

Fivespan Partners, the activist investment firm, has taken a stake in The New York Times Company and is urging the publisher to accelerate its use of artificial intelligence. In a letter to investors obtained by Bloomberg, Fivespan described AI as a catalyst that could expand the Times’ global reach, improve…

The New York Times has unveiled a new brand campaign, It’s Your World to Understand, marking a departure from the political and journalism-centric themes of recent years in favour of a lifestyle-oriented approach. The campaign is the first from Isle of Any, the newly formed agency led by Laurie Howell…

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Venture capitalist Michael Moritz is deepening his investment in journalism with a strategic expansion of The San Francisco Standard, the digital news outlet he co-founded in 2021. In an interview with the New York Times, Moritz described news and information in any city as “as vital as water, electricity and…

Foreign firms are able to take minority stakes in British newspapers after MPs voted by a wide margin to relax restrictions on overseas ownership. The House of Commons approved a government-backed amendment allowing companies based outside the UK to own up to 15% of newspaper businesses, a move framed by…

Particle, the AI-powered news app created by former Twitter engineers, is expanding beyond its hallmark summaries to include full-length narrative journalism. A new feature, Long Reads, will allow users to engage with in-depth commentary and analysis alongside concise bullet-point updates. The feature debuts in partnership with The Atlantic, one of…

Substack is deepening its investment in video as it positions the platform to attract a wider range of creators and advertisers. The newsletter-based service has rolled out a series of video tools over the past year – including live streaming, mobile video posting and a TikTok-style discovery feed – designed…

The Dallas Morning News has named Colleen McCain Nelson as its new executive editor. Nelson, a Pulitzer Prize-winning journalist with nearly three decades of experience, will take up the role on August 11. Currently executive editor of the Sacramento Bee and regional editor for McClatchy in California, Nelson has overseen…

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