Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Polymarket has struck an exclusive data partnership with Dow Jones that will surface real-time market-implied probabilities across the publisher’s US financial properties, including The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily. Under the agreement announced this week, Dow Jones will display Polymarket’s live prediction market feeds through dedicated modules on its digital platforms and in select print placements, and integrate the signals into new editorial features that complement conventional indicators such as price moves and analyst forecasts. A custom earnings calendar designed to highlight market-implied expectations for corporate performance will be part of the rollout, although financial terms…

Beehiiv, the newsletter platform, is expanding its in-house advertising operation as it looks to scale a fast-growing revenue stream for both the company and creators on its platform. As growth in paid newsletters slows and competition intensifies, platforms like Beehiiv are under pressure to offer creators more robust monetisation options…

Semafor has closed a $30 million financing round, valuing the digital media startup at $330 million after recording its first profitable year. The US-based company told investors the funds will be used to accelerate global expansion and to strengthen its live journalism events, as it broadens coverage across Washington, Wall…

WAN-IFRA is entering 2026 with an explicit reset: a tighter focus on impact, heavier investment in artificial intelligence and audience development, and a push to convert its expanded scale into tangible value for members as a new chief executive begins his tenure. With publishers facing accelerating technological change and sustained…

Adam Mosseri, head of Instagram, has declared that the era when photographs or video could be taken at face value is over, arguing that advances in artificial intelligence have broken the basic visual trust that once underpinned social media. The warning comes from the executive in charge of one of…

Linda Henry, chief executive of Boston Globe Media, has used a full-page year-end message in the print edition of The Boston Globe to outline priorities for 2026, pledging deeper neighbourhood reporting and broader reach across New England. The letter sets a public agenda for how one of the country’s most…

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The World Association of News Publishers (WAN-IFRA) has unveiled the Future Audiences Initiative, a global effort to unite established news organisations with independent creators and digital-native publishers. The programme seeks to drive collaboration, innovation and learning across the media spectrum, particularly among those who have lacked access to professional networks…

Teen Vogue is merging with Vogue.com, a major shift that will see its editor-in-chief, Versha Sharma, depart after less than two years in the role. The move is part of Condé Nast’s broader effort to streamline operations and extend Vogue’s digital reach, particularly among younger readers who have become crucial…

Iconic, formerly known as National World, has secured a significant appointment in its leadership ranks by recruiting Morgan Stevenson as its new chief growth officer. Stevenson joins Iconic under its new ownership, Media Concierge, which acquired the company from David Montgomery in May. With a commanding portfolio of 150 regional…

The Lansing Journal is poised for a major fundraising boost through its inaugural participation in NewsMatch, a nationwide campaign that supports nonprofit journalism by matching reader donations. The initiative offers donors the chance to double the impact of their contributions, particularly encouraging new monthly supporters whose gifts will be matched…

Puck has finalised its acquisition of Air Mail, the upscale weekly newsletter founded by former Vanity Fair editor Graydon Carter and Alessandra Stanley, in a cash-and-stock transaction valued at about $16 million. The deal brings together two subscription-first brands targeting affluent, culturally attuned audiences. Air Mail, launched in 2019 after…

News UK has launched Octave AI, a platform that uses artificial intelligence to automate the creation and optimisation of audio advertising across radio and podcasts. Developed within its Octave audio business in partnership with AI firm AudioStack, the system aims to produce broadcast-ready, personalised campaigns in minutes. The launch matters…

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