The popular apple-flavoured drink will be available in more retail locations, reflecting its growth and consumer demand.
Purity Soft Drinks has announced a significant expansion of its Juice Burst Apple line, bolstering its presence in major retail chains across the UK. The brand’s popular apple-flavoured drink will be available in additional Sainsbury’s, Tesco, and Morrisons Daily locations, as well as making its debut in Iceland stores starting January 2024.
This growth in distribution comes on the back of an upward trend in the popularity of apple-flavoured beverages. Juice Burst Apple has not only overtaken Orange as Purity’s best-selling variant but has also emerged as the leading apple juice stock-keeping unit (SKU) in the current market. The brand attributes part of this surge to its extensive summer marketing campaign, titled “Punchy To The Core,” which reached over 30 million adults across the UK and achieved an impressive 174 million impressions through a combination of digital platforms and out-of-home advertising strategies.
Juice Burst Apple’s appeal is further enhanced by its health-oriented features. The drink is compliant with the government’s High Fat, Sugar and Salt (HFSS) regulations and is exempt from the Soft Drinks Industry Levy (SDIL). Notably, it contains no added sugar and contributes one of the recommended five portions of fruit and vegetables per day with each bottle. This commitment to healthier product offerings has resonated with consumers, particularly health-conscious individuals emerging from the pandemic. Since 2019, the brand has seen a remarkable growth of 60%, reaching a market value of £80 million.
Sarah Baldwin, CEO of Purity Soft Drinks, expressed optimism for the future of Juice Burst Apple, indicating strong ambitions as the company heads into 2024. According to research commissioned by the company, health considerations have become increasingly influential in consumers’ decisions when selecting soft drinks, ranking as the second most significant factor after taste; 41% of juice drinkers prioritise health credentials while 36% favour products that can contribute significantly to their daily fruit and vegetable intake.
The decision from major retailers to stock Juice Burst Apple in a growing number of stores reflects both market confidence and consumer demand, reinforcing the brand’s position in the competitive beverage landscape.
Source: Noah Wire Services
- https://www.asiantrader.biz/purity-soft-drinks-expands-distribution-for-juice-burst-apple – Corroborates the expansion of Juice Burst Apple distribution in Sainsbury’s, Tesco, Morrisons Daily, and its debut in Iceland stores.
- https://www.asiantrader.biz/purity-soft-drinks-expands-distribution-for-juice-burst-apple – Supports the information that Juice Burst Apple has overtaken Orange as Purity’s best-selling variant and is the leading apple juice SKU.
- https://www.kamcity.com/namnews/products-promotions/purity-soft-drinks-unveils-its-biggest-ever-marketing-campaign/ – Details the ‘Punchy To The Core’ marketing campaign and its reach of over 30 million UK adults and 174 million impressions.
- https://www.betterretailing.com/br/product-news/juice-burst-is-punchy-to-the-core-in-new-campaign/ – Further supports the ‘Punchy To The Core’ campaign and its impact on keeping Juice Burst Apple front of mind for shoppers.
- https://www.puritysoftdrinks.co.uk/punchy-to-the-core/ – Provides additional details on the ‘Punchy To The Core’ campaign, including its health credentials and marketing strategies.
- https://www.asiantrader.biz/purity-soft-drinks-expands-distribution-for-juice-burst-apple – Explains the health-oriented features of Juice Burst Apple, including HFSS compliance, SDIL exemption, and no added sugar.
- https://www.kamcity.com/namnews/products-promotions/purity-soft-drinks-unveils-its-biggest-ever-marketing-campaign/ – Supports the health credentials of Juice Burst Apple and its contribution to the daily fruit and vegetable intake.
- https://www.betterretailing.com/br/product-news/juice-burst-is-punchy-to-the-core-in-new-campaign/ – Corroborates the growth of Purity Soft Drinks since 2019 and the market value of £80 million.
- https://www.asiantrader.biz/purity-soft-drinks-expands-distribution-for-juice-burst-apple – Quotes Sarah Baldwin, CEO of Purity Soft Drinks, on the company’s ambitions and consumer research findings.
- https://www.kamcity.com/namnews/products-promotions/purity-soft-drinks-unveils-its-biggest-ever-marketing-campaign/ – Supports the research findings that health considerations are the second most significant factor after taste for consumers choosing soft drinks.
- https://www.puritysoftdrinks.co.uk/punchy-to-the-core/ – Reinforces the market confidence and consumer demand reflected in the decision by major retailers to stock Juice Burst Apple.
