After months of steady growth, the UK housing market is experiencing its first annual decline in asking prices since January 2024, with notable regional variations and a recent month-on-month uptick signalling complex market dynamics.
The UK housing market is showing signs of cooling after a period of steady growth, with recent data revealing the first annual decline in average asking prices since January 2024. According to figures released by the property portal Rightmove, the average asking price for a home in the UK fell by 0.1% compared to the previous year. This marks a subtle but notable shift after several months of muted price increases. The decline is particularly concentrated in London and the south of England, where asking prices decreased by 1.1% in London, 0.7% in the South East, and 1.3% in the South West. In contrast, regions such as Scotland and the North West of England bucked the trend, seeing rises of 2.6% and 3.2% respectively.
Despite the annual dip, Rightmove data shows a modest month-on-month increase in asking prices, with September seeing a 0.4% rise—equivalent to £1,517—bringing the average asking price up to £370,257. Property expert Colleen Babcock of Rightmove commented on this seasonal uplift: “We’d expect to see a slight uptick in new seller asking prices in September, with the traditional back to school season boosting activity.” However, this year’s rise was slightly lower than the typical 0.6% seen during this period, reflecting a market where sellers have engaged in “competitive pricing” over the summer months to attract buyers.
The cooling trend in southern England contrasts with longer-term growth seen in other parts of the country. Government data from earlier in 2025 showed regional disparities in price growth, with the North East of England leading at 14.3% annual growth in March and London trailing at just 0.8%. Similarly, data from September 2024 highlighted a 2.5% annual price increase in England overall but noted a slight decline of 0.5% in London. These figures underscore a broader pattern of uneven housing market performance across the UK, driven by regional economic conditions and buyer demand.
Historical data also shows the volatility of prices in London and the south. In July 2025, Rightmove recorded a significant 1.2% drop in average asking prices, particularly pronounced in Inner London where prices fell by 2.1%, marking one of the sharpest summer declines in over two decades. Nonetheless, buyer activity remained robust, with sales agreed up 5% compared to the previous year, suggesting demand has not entirely waned despite softer prices.
Additional official statistics from the Office for National Statistics presented a broader housing market context, showing that average UK house prices increased by 3.5% over the 12 months to April 2025, with private rents also rising by 7% in the same period. This rising rental market may be influencing some buyers’ decisions, contributing to the nuanced price movements observed in various regions.
In summary, while the slight annual drop in UK house asking prices reported by Rightmove indicates a market cooling, particularly in London and southern England, a mixture of factors including regional disparities, competitive seller pricing, and evolving buyer affordability continue to shape a complex housing landscape. The market’s response to these pressures will be closely watched as the autumn season progresses.
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Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative reports a 0.1% annual decline in UK house asking prices, marking the first drop since January 2024. This aligns with recent data from Rightmove, indicating a cooling housing market. The report also mentions tax concerns potentially affecting the market, a topic of current discussion. No evidence of recycled content or significant discrepancies found. The inclusion of updated data justifies a higher freshness score. However, the report’s live format suggests it may be based on a press release, which typically warrants a high freshness score.
Quotes check
Score:
9
Notes:
The report includes a direct quote from Colleen Babcock, a property expert at Rightmove. No identical quotes found in earlier material, suggesting potential originality. However, without access to the full context, it’s difficult to confirm the exclusivity of the quote.
Source reliability
Score:
10
Notes:
The narrative originates from The Guardian, a reputable UK news organisation, enhancing its credibility. The inclusion of data from Rightmove, a leading property portal, further supports the report’s reliability.
Plausability check
Score:
9
Notes:
The report’s claims are plausible and supported by recent data from Rightmove and discussions about tax concerns affecting the housing market. The language and tone are consistent with typical reporting on housing market trends. No excessive or off-topic details are present.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative presents current and plausible information about the UK housing market, supported by reputable sources and recent data. No significant issues with freshness, quotes, source reliability, or plausibility were identified.
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