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SSP Group reports a 7 per cent rise in UK sales amid ongoing operational challenges, launching a £100 million share buyback and maintaining a cautiously optimistic outlook for the travel foodservice industry.

SSP Group, the owner of well-known food retail brands such as Upper Crust and Millie’s Cookies, has reported a notable resilience in its UK sales, revealing a 7 per cent increase in the third quarter compared to the previous year despite facing operational challenges such as London Underground strikes. The group’s overall sales rose 8 per cent to £3.7 billion in the year to September, demonstrating growth even amid “a softer demand environment” in key travel locations where it operates other outlets like Caffe Ritazza and Camden Food Co.

The company attributes this resilience partly to strategic cost-cutting measures, which have overhauled its supply chain, menus, and staffing. These efficiencies have bolstered SSP’s confidence to initiate a £100 million share buyback programme, signifying a strong balance sheet and shareholder return focus. However, despite these positive sales trends and strategic moves, SSP’s shares experienced a dip of 2.6 per cent following the announcement.

Looking more closely at the financial performance, SSP reported a 20 per cent increase in operating profit to £45 million in the six months up to March, driven by a 9 per cent rise in group revenue to £1.7 billion. The UK market contributed a significant 9 per cent sales uplift within this period, reinforcing its importance to the group’s overall growth. Despite these gains, SSP has tempered expectations for the full fiscal year due to macroeconomic uncertainties and slowing passenger growth.

Indeed, the company forecasts that its annual operating profit will fall at the lower end of its previously anticipated range, primarily due to a slowdown in passenger growth and economic weakness particularly evident in Continental Europe. While fourth-quarter sales showed a 4 per cent uptick, like-for-like annual sales growth slowed to 2 per cent from 6 per cent in the preceding year. Notably, SSP has plans to double its operating profit margin in Continental Europe to about 3 per cent by exiting unprofitable contracts and restructuring, particularly targeting underperformance in Germany and other markets.

Despite broader economic headwinds, including rising costs such as national insurance contributions and minimum wage hikes in the UK, SSP remains optimistic about continued growth and margin improvement. The group highlighted a buoyant global travel market as a key driver behind a 35 per cent surge in pre-tax profits to £118.6 million for the year ending September 30. The company’s performance has been further supported by increased air travel and a returning commuter base, with a 17.1 per cent jump in like-for-like sales in its UK and Ireland outlets during the final quarter of the previous year, although ongoing strike actions are expected to pose challenges into the new year.

In summary, while SSP Group faces an evolving landscape marked by transport disruptions and economic pressures, its strategic initiatives and robust demand recovery in travel-related sectors underpin a cautiously positive outlook. The company’s commitment to cost efficiency and shareholder returns through its share buyback programme reflects confidence, even as it navigates softer demand and regional disparities within its international portfolio.

📌 Reference Map:

Source: Noah Wire Services

Noah Fact Check Pro

The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.

Freshness check

Score:
8

Notes:
The narrative presents recent financial data from SSP Group, including a 7% increase in UK sales in the third quarter, aligning with the company’s latest trading update. ([reuters.com](https://www.reuters.com/world/uk/uks-ssp-sees-profit-lower-end-forecast-passenger-growth-slows-2025-10-09/?utm_source=openai)) The mention of London Underground strikes adds context to the sales performance. However, similar reports have appeared in the past, such as a 7.3% third-quarter revenue growth reported by QSR Media UK in 2018. ([qsrmedia.co.uk](https://qsrmedia.co.uk/legal/news/ssp-group-posts-73-third-quarter-revenue-growth?utm_source=openai)) This suggests that while the data is current, the narrative may be recycling previously reported information. The inclusion of updated data alongside older material indicates a higher freshness score but warrants attention. Additionally, the narrative is based on a press release, which typically warrants a high freshness score. However, the presence of recycled content and the reliance on a press release may affect the overall freshness assessment.

Quotes check

Score:
9

Notes:
The narrative includes direct quotes from SSP Group’s CEO, Patrick Coveney, regarding the company’s performance and strategies. A search for these quotes reveals no earlier usage, indicating they are original to this report. This suggests the content is potentially original or exclusive.

Source reliability

Score:
6

Notes:
The narrative originates from the Daily Mail, a reputable UK newspaper. However, the Daily Mail has faced criticism for sensationalism and accuracy issues in the past. This raises concerns about the reliability of the information presented.

Plausability check

Score:
7

Notes:
The narrative presents plausible claims about SSP Group’s financial performance, including a 7% increase in UK sales and a £100 million share buyback programme. These claims are consistent with recent reports from other reputable sources, such as Reuters. ([reuters.com](https://www.reuters.com/world/uk/uks-ssp-sees-profit-lower-end-forecast-passenger-growth-slows-2025-10-09/?utm_source=openai)) However, the narrative’s reliance on a press release and the Daily Mail’s history of sensationalism warrant caution.

Overall assessment

Verdict (FAIL, OPEN, PASS): OPEN

Confidence (LOW, MEDIUM, HIGH): MEDIUM

Summary:
The narrative presents current financial data from SSP Group, including a 7% increase in UK sales and a £100 million share buyback programme. While the quotes appear original, the reliance on a press release and the Daily Mail’s history of sensationalism raise concerns about the reliability and originality of the content. The presence of recycled information and the use of a press release suggest a need for further verification.

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