Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Dow Jones as hired M. Scott Havens as its chief growth officer, the company said. Havens is due to start in January. The appointment signals Dow Jones’ intent to accelerate growth across its digital and consumer businesses at a time when legacy publishers are under pressure to expand subscriptions and product-led revenue. Havens’ career has been built around scaling digital media operations and audience businesses. He joins the parent company of The Wall Street Journal, Barron’s and MarketWatch.com after a brief tenure with the New York Mets. MLB press releases show he was named president of business operations in November…

Axios CEO Jim VandeHei issued a stark warning to the media industry this week, declaring America’s information ecosystem “badly broken, deeply polluted and increasingly dangerous.” In a memo outlining the company’s strategic vision for 2026, VandeHei argued that society has officially entered a “post-news era” where traditional reporting no longer…

Meta has begun piloting an Instagram app designed for television, bringing Reels to Amazon Fire TV devices in the United States and marking a further push to expand short-form video beyond smartphones. This positions Instagram more directly in the living-room viewing battle, where YouTube has already established a strong presence…

Google is testing a more granular form of personalisation for its Discover feed that allows signed-in users to tell the service, in plain language, what they want to see and what they do not. The test signals a shift toward explicit, AI-driven control of recommendation systems, a change that could…

Brian McGrory will return as editor of the Boston Globe in January, the company said on Monday, marking a comeback to the newspaper where he spent more than three decades and previously led the newsroom from 2012 until early 2023. His reappointment offers clues about how this leading metro paper…

Piers Morgan is close to securing about $30 million in new funding in an attempt to turn his YouTube programme Piers Morgan Uncensored into a global media business. The move would value the operation at just under £100 million before new money and further cement the shift of high-profile commentators…

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Axios CEO Jim VandeHei issued a stark warning to the media industry this week, declaring America’s information ecosystem “badly broken, deeply polluted and increasingly dangerous.” In a memo outlining the company’s strategic vision for 2026, VandeHei argued that society has officially entered a “post-news era” where traditional reporting no longer…

Meta has begun piloting an Instagram app designed for television, bringing Reels to Amazon Fire TV devices in the United States and marking a further push to expand short-form video beyond smartphones. This positions Instagram more directly in the living-room viewing battle, where YouTube has already established a strong presence…

Google is testing a more granular form of personalisation for its Discover feed that allows signed-in users to tell the service, in plain language, what they want to see and what they do not. The test signals a shift toward explicit, AI-driven control of recommendation systems, a change that could…

Brian McGrory will return as editor of the Boston Globe in January, the company said on Monday, marking a comeback to the newspaper where he spent more than three decades and previously led the newsroom from 2012 until early 2023. His reappointment offers clues about how this leading metro paper…

Piers Morgan is close to securing about $30 million in new funding in an attempt to turn his YouTube programme Piers Morgan Uncensored into a global media business. The move would value the operation at just under £100 million before new money and further cement the shift of high-profile commentators…

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