Polymarket has struck an exclusive data partnership with Dow Jones that will surface real-time market-implied probabilities across the publisher’s US financial properties, including The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily.
Under the agreement announced this week, Dow Jones will display Polymarket’s live prediction market feeds through dedicated modules on its digital platforms and in select print placements, and integrate the signals into new editorial features that complement conventional indicators such as price moves and analyst forecasts.
A custom earnings calendar designed to highlight market-implied expectations for corporate performance will be part of the rollout, although financial terms of the agreement were not disclosed.
Polymarket framed the tie-up as a way to broaden the data available to readers by providing “greater visibility into prediction market signals across a range of economic, political and cultural topics, offering a new lens for understanding how markets assess probabilities and future outcomes.”
Tthe integration makes Polymarket the sole provider of prediction-market data for these Dow Jones titles, bringing what commentators describe as market-implied probabilities into the newsroom and daily news experience for millions of readers.
It also marks Polymarket’s first formal media partnership since relaunching its US operations, expanding earlier media relationships with outlets such as Yahoo Finance.
Sources stress that Dow Jones intends the integration to be journalistic and explanatory rather than prescriptive, using prediction-market signals alongside traditional reporting rather than replacing conventional sourcing or forecasts.
At the same time, decentralised prediction markets raise questions about transparency and market integrity. Polymarket currently permits anonymous participation in certain markets, and journalists have pointed to episodes where last-minute bets produced suspicious spikes in probabilities.
As legacy publishers explore similar data partnerships, the industry faces a choice between innovation and vigilance. Polymarket’s deal with Dow Jones expands the repertoire of data available to financial journalists and readers, but it also raises questions about how prediction-market forecasts should be contextualised and regulated when integrated into mainstream reporting.
Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is fresh, with the earliest known publication date being January 7, 2026. No earlier versions with different figures, dates, or quotes were found. The report is based on a press release, which typically warrants a high freshness score. No discrepancies or recycled content were identified.
Quotes check
Score:
10
Notes:
The direct quotes from Dow Jones CEO Almar Latour and Polymarket CEO Shayne Coplan are unique to this report. No identical quotes appear in earlier material, indicating original content.
Source reliability
Score:
9
Notes:
The narrative originates from GamblingNews, a reputable outlet in the gambling industry. While not as widely known as some mainstream media, it is a legitimate source. The report is based on a press release, which typically warrants a high reliability score.
Plausability check
Score:
10
Notes:
The claims about the partnership between Polymarket and Dow Jones are plausible and align with recent industry trends. The integration of prediction market data into financial journalism is a growing practice. The language and tone are consistent with the region and topic, and the report includes specific factual anchors such as names, institutions, and dates.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is fresh, original, and based on a legitimate press release. The quotes are unique, and the source is reliable. The claims are plausible, and the report is well-structured with specific details. No credibility risks were identified.
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