OpenAI has unveiled Sora 2, its latest AI model for video and audio generation, alongside a new TikTok-style app called Sora that places AI-made clips directly into social feeds. The app, initially invite-only in the US and Canada on iOS, will expand gradually as the company manages high computing demands and rolls out safety controls.
Sora presents a vertical feed of 10-second videos created with Sora 2, which combines text prompts, scene controls and synced audio. A standout feature, “Cameo,” lets users insert their likeness into AI-generated clips after a short verification process. Users retain strict control over these cameos, including the right to revoke access to any clip in which they appear.
OpenAI says Sora 2 improves on its predecessor with better physical realism, continuity and lip-synced audio, reducing the warped movements and vanishing objects common in earlier AI videos. Demonstrations show progress, though experts caution that complex actions and multi-shot sequences remain difficult.
Copyright is set to be a flashpoint. OpenAI has adopted an opt-out system for rights holders, requiring them to request exclusion if they do not want their work used in model training. Disney has already done so, and Hollywood is expected to push back harder as AI tools increasingly remix familiar entertainment assets.
The launch comes amid a rush of investment in AI-driven video. Meta recently introduced its own TikTok-like app, Vibes, and global AI capital spending is projected to approach $490 billion by 2026 and $2.8 trillion by 2029. OpenAI hopes Sora’s personalised cameo feature will encourage deeper engagement than ad-driven rivals.
Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is current, with the earliest known publication date being September 30, 2025. The report is based on OpenAI’s official announcement, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were found. The content is not recycled or republished across low-quality sites. The report includes updated data and new material, justifying a higher freshness score.
Quotes check
Score:
10
Notes:
No direct quotes were identified in the provided narrative. The content appears to be original or exclusive.
Source reliability
Score:
8
Notes:
The narrative originates from TechJuice, a reputable technology news outlet. While not as widely known as some major publications, TechJuice is considered a reliable source for technology news.
Plausability check
Score:
10
Notes:
The claims made in the narrative are plausible and align with other reputable reports on OpenAI’s Sora 2 launch. The narrative includes specific factual anchors, such as the launch date (September 30, 2025), the app’s features, and the initial availability in the United States and Canada. The language and tone are consistent with typical corporate announcements. No excessive or off-topic details were noted.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is fresh, original, and sourced from a reliable outlet. The claims are plausible and supported by specific details, with no signs of disinformation or recycled content.

