Generating key takeaways...
Iconic, formerly known as National World, has secured a significant appointment in its leadership ranks by recruiting Morgan Stevenson as its new chief growth officer.
Stevenson joins Iconic under its new ownership, Media Concierge, which acquired the company from David Montgomery in May.
With a commanding portfolio of 150 regional news brands across the UK and Ireland –including prominent titles like The Scotsman, The Yorkshire Post and the Portsmouth News – Iconic is signalling a robust commitment to accelerating its digital and commercial transformation.
Stevenson is tasked with overseeing group-wide strategy, digital transformation and commercial performance initiatives at Iconic. The company characterises him as one of the most experienced and forward-thinking digital leaders in UK regional media.
Malcolm Denmark, Iconic’s chief executive, praised Stevenson’s proven ability to marry commercial performance improvements with large-scale transformational leadership. “His track record speaks for itself, and his experience will bring real momentum to our strategic ambition,” he said.
Before this move, Stevenson spent nearly six years at Newsquest, where he was instrumental in driving the company’s digital transformation and audience monetisation strategies. His tenure saw sustained year-on-year revenue growth and a critical acceleration of Newsquest’s shift towards digital-first business models. During his time there, Newsquest built a substantial base of more than 135,000 paid digital subscriptions, with recent milestones such as the Southern Daily Echo surpassing 5,000.
Stevenson’s expertise in digital marketing and commercial innovation, honed through previous roles including Digital Innovation Director at Trinity Mirror, Commercial Development Director at Local World, and Head of Display at Johnston Press, has been pivotal in his career.
At Iconic, several of its larger titles, including The Yorkshire Post and The Scotsman, already deploy digital subscription models. Stevenson expressed enthusiasm about joining the compa. “Iconic has an outstanding portfolio and an ambitious leadership team that understands the importance of innovation and sustainable growth,” he said. “I’m thrilled to be joining at such an exciting time and look forward to working with colleagues across the business to accelerate our digital and commercial transformation.”
Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is fresh, with no prior publications found. The earliest known publication date is November 1, 2025. The report is based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were identified. No earlier versions show different information. The article includes updated data but recycles older material, which may justify a higher freshness score but should still be flagged.
Quotes check
Score:
10
Notes:
The direct quotes from Malcolm Denmark and Morgan Stevenson are unique to this report, with no identical matches found online. This suggests potentially original or exclusive content.
Source reliability
Score:
5
Notes:
The narrative originates from the London Journal, a publication with limited online presence and credibility. This raises concerns about the reliability of the information presented.
Plausability check
Score:
7
Notes:
The claims about Morgan Stevenson’s appointment and his previous role at Newsquest are plausible and align with known industry trends. However, the lack of coverage from other reputable outlets and the obscure nature of the source raise questions about the authenticity of the report. The tone and language used are consistent with typical corporate communications, but the limited information from other sources makes it difficult to fully verify the claims.
Overall assessment
Verdict (FAIL, OPEN, PASS): FAIL
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative presents a fresh report on Morgan Stevenson’s appointment at Iconic, with unique quotes and plausible claims. However, the reliance on a press release and the limited credibility of the source raise concerns about the authenticity and reliability of the information. The lack of coverage from other reputable outlets further diminishes confidence in the report’s accuracy.
