Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

TikTok remains the platform Gen Z turns to most often for culture and entertainment, but fresh research points to a weakening bond between the generation and the app once famed for its carefree, algorithm-driven creativity. A survey conducted by The Harris Poll finds that while 37% of Gen Z users still make TikTok their first stop for entertainment, pop culture and local discovery, large majorities now express nostalgia, wariness and declining trust. According to The Harris Poll, 79% of Gen Z TikTok users say they long for the platform’s earlier days, when content felt less commercial and feeds contained fewer…

Vox has named Steve Heuser as executive editor, the company said in a statement, with Heuser due to begin the role on 23 March. The appointment was announced by Vox’s editor‑in‑chief and publisher Swati Sharma, who said Heuser would work with the newsroom’s leadership to shape coverage priorities, bolster editors…

Former MSNBC president Rashida Jones has been appointed chief executive of Uncensored, the digital media venture fronted by British broadcaster Piers Morgan. The appointment puts Jones in charge of strategy, operations and editorial development as Uncensored looks to broaden its mix of streaming and social content beyond its flagship programme,…

Bonnier News ended 2025 with sharply improved profitability and continued growth in its subscription business, the Swedish media group said, positioning the company for what its chief executive expects will be a stronger 2026. The results highlight the steady shift toward reader revenue and digital products across the group’s portfolio…

Five weeks after The Washington Post dismantled its sports desk, ESPN has hired six of the newspaper’s former reporters, a move that follows a similar mass hiring by The Athletic, which is part of The New York Times. The hires reflect a broader shift in sports journalism, as legacy newspapers…

German publishing group Axel Springer has agreed a £575 million deal to acquire The Telegraph, a transaction that would bring an end to one of the longest-running sales processes in Fleet Street. The agreement, first reported by the Financial Times, effectively ends a rival bid from Daily Mail and General…

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The New York Times Company closed 2025 with record digital revenue, faster subscriber growth and improved profitability, underscoring the company’s confidence in its subscription-led model even as it steps up spending on video and product development. Executives said the company added 1.4 million net new digital subscribers during the year,…

The Washington Post is eliminating roughly a third of its newsroom in a restructuring that will close the sports section and books desk, suspend the paper’s flagship podcast and sharply reduce foreign and metro reporting. The cuts, announced to staff by executive editor Matt Murray, include the dismissal of the…

YouTube is doubling down on a strategy that increasingly places it in direct competition with news publishers and broadcasters, positioning creators as full-scale production operations while expanding commerce and artificial intelligence across the platform. In his 2026 priorities letter, YouTube chief executive Neal Mohan outlined what the company describes as…

The Christian Science Monitor is attempting a careful revival of a reputation built over more than a century, even as it confronts steep declines in audience and staff that mirror the wider contraction of legacy news organisations. The Monitor represents one of the longest-running experiments in values-driven journalism in the…

Amid a saturation of real-time coverage of Operation Metro Surge — the largest federal immigration enforcement deployment in recent memory — the Minnesota Star Tribune is trying to stand apart. Its editors say the paper is deliberately slowing its reporting to verify what is circulating online, even as videos and…

Leading Danish publishers are showing how audience-centric strategies and organisational innovation can help newsrooms stay relevant and financially healthy in a turbulent digital media era, according to a report from WAN-IFRA on their recent study tour in the country late last year. The findings distil five key lessons from three…

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