Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

The Daily Mail has passed 400,000 digital subscribers for its Mail+ service, less than two years after launch , a signal that one of the world’s largest free news brands is gaining traction with a paid model. The milestone matters because it shows a tabloid publisher long associated with mass free reach can convert a meaningful slice of its audience into paying readers, strengthening the case for hybrid models that blend scale with subscription revenue. The figure was announced by Ailsa Leslie, editor of Mail+, in a post on LinkedIn. “Today we hit 400k digital Mail subs in under 2…

The Wall Street Journal is stepping up efforts to reach younger audiences on TikTok, using short-form video to extend its journalism beyond traditional platforms and funnel users towards subscriptions. For many publishers, social video is no longer just a marketing channel but a core part of audience development, particularly as…

The small German newspaper nd will stop printing weekday editions from this month moving its daily journalism online while keeping a weekly paper, a move that underlines the economic strain on print and the growing urgency of digital transition among European publishers. In the wake of Die Tagezeitung’s (taz) decision…

Jonathan Greenberger will become Politico’s editor-in-chief on May 1, marking a shift in the US political news outlet’s leadership as it looks to expand its reach across platforms and markets. Greenberger, a former television news executive, joined Politico in April 2024 as executive vice-president after nearly a decade leading ABC…

This first appeared in our weekly newsletter Editor’s picks. Sign up here I’ve been turning to existential questions in recent days. Why are we here? What are we doing? Who will miss us when we’re gone? To be clear, I’m not asking these questions about the human race – though…

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Podcasting has moved from niche pastime to core media channel, reshaping how audiences consume stories and how companies reach customers. The debate now centres on scale. Forecasts vary widely, reflecting both strong momentum and the difficulty of modelling a fast-evolving market. A Vocal.Media analysis projects global revenues rising from $27.88bn…

Publishers see significant audience growth with AI content integration Internal barriers delay adoption despite demonstrable benefits Traditional news models challenged by AI’s cost-effective scalability For the past three years I have walked into meetings with editorial teams feeling like I needed to justify my existence. I run a company that…

Watching television with a phone in hand is no longer a sideshow to media consumption – it is the default setting. A new report from consultancy Flux Trends argues that simultaneous engagement across devices has become an organising principle of entertainment. For news organisations, that shift is not a behavioural…

Berkshire Hathaway has acquired about 5.1 million shares in The New York Times Co., taking a roughly 3% stake valued at just over $350 million at year end, according to a filing with the US Securities and Exchange Commission. The disclosure, made in Berkshire’s latest 13-F, marks a return to…

Australian journalist Joe Aston says his business-based investigative newsletter and podcast Rampart generated revenue of more than $350,000 in its first year and moved into profit within months of launch. In an interview with Mumbrella, Aston said revenue was measured in “multiples” of A$500,000 and that the business quickly exceeded…

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