Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

What can news publishers learn from the own goal scored last week by Fifa? For anyone who has been taking a summer holiday from the news or instinctively switches off when football is mentioned, The Times of London revealed that sport’s global governing body was seeking investors to buy a minority stake in its tournaments, including the World Cup. Those shares could later be traded on the open market. Unsurprisingly, many in the footballing world were aghast at the idea that Fifa, a Swiss non-profit, would now have investors, and American ones with ties to President Donald Trump at that.…

The surest catalyst for change in a news organisation is a crisis. When things are going well – or at least not too badly – there is always the temptation to defend what you have, rather than risk something new. At the World Cup, England showed how limiting a strategy…

The South China Morning Post (SCMP) has unveiled a redesign of both its print newspaper and digital platforms as it seeks to keep pace with changing reading habits and an increasingly AI-driven media environment. The revamp is aimed at making the title feel more useful to readers who want fast…

People Inc said its digital business extended its run of growth in the second quarter of 2026, helped by higher licensing income, AI-related partnerships, events and social media products, even as core traffic remained under pressure from changes in search. The company reported its 11th straight quarter of digital revenue…

Hearst has agreed to buy The Walt Disney Company’s half-share in A+E Global Media for about $1.2 billion in cash, giving the privately held media group full control of a television business that includes A&E, Lifetime and the History Channel, according to Reuters. The sale, announced this week, is expected…

Byron Allen has begun a sharp overhaul of BuzzFeed, cutting about 180 jobs and contract roles across BuzzFeed, HuffPost and Tasty in what amounts to roughly 35% of the workforce. The reductions, disclosed in a filing with the US Securities and Exchange Commission, are the first major restructuring since Allen’s…

Need some summer reading? This week’s newsletter comes in the form of a book review. Not perhaps a suggestion for the sun lounger, but nevertheless one that every journalist should read. It’s called AI in the News Room and it was written by Martin Schori, former head of the AI…

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Iconic, formerly known as National World, has secured a significant appointment in its leadership ranks by recruiting Morgan Stevenson as its new chief growth officer. Stevenson joins Iconic under its new ownership, Media Concierge, which acquired the company from David Montgomery in May. With a commanding portfolio of 150 regional…

The Lansing Journal is poised for a major fundraising boost through its inaugural participation in NewsMatch, a nationwide campaign that supports nonprofit journalism by matching reader donations. The initiative offers donors the chance to double the impact of their contributions, particularly encouraging new monthly supporters whose gifts will be matched…

Puck has finalised its acquisition of Air Mail, the upscale weekly newsletter founded by former Vanity Fair editor Graydon Carter and Alessandra Stanley, in a cash-and-stock transaction valued at about $16 million. The deal brings together two subscription-first brands targeting affluent, culturally attuned audiences. Air Mail, launched in 2019 after…

News UK has launched Octave AI, a platform that uses artificial intelligence to automate the creation and optimisation of audio advertising across radio and podcasts. Developed within its Octave audio business in partnership with AI firm AudioStack, the system aims to produce broadcast-ready, personalised campaigns in minutes. The launch matters…

A recent Muck Rack study reveals a steady rise in “creator journalism” – independent publishing by journalists outside traditional newsrooms. Of 1,515 journalists surveyed across the United States, United Kingdom, Canada and India, 522 identified as creator journalists. Half have been self-publishing for more than five years, suggesting a maturing…

BrightonSEO 2025 signalled a decisive shift in search strategy: trust has replaced traditional optimisation as the key to success. The consensus among speakers at the UK’s leading SEO event was clear: SEO is no longer about gaming algorithms but about building genuine credibility with both users and the AI systems…

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