Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

What can news publishers learn from the own goal scored last week by Fifa? For anyone who has been taking a summer holiday from the news or instinctively switches off when football is mentioned, The Times of London revealed that sport’s global governing body was seeking investors to buy a minority stake in its tournaments, including the World Cup. Those shares could later be traded on the open market. Unsurprisingly, many in the footballing world were aghast at the idea that Fifa, a Swiss non-profit, would now have investors, and American ones with ties to President Donald Trump at that.…

The surest catalyst for change in a news organisation is a crisis. When things are going well – or at least not too badly – there is always the temptation to defend what you have, rather than risk something new. At the World Cup, England showed how limiting a strategy…

The South China Morning Post (SCMP) has unveiled a redesign of both its print newspaper and digital platforms as it seeks to keep pace with changing reading habits and an increasingly AI-driven media environment. The revamp is aimed at making the title feel more useful to readers who want fast…

People Inc said its digital business extended its run of growth in the second quarter of 2026, helped by higher licensing income, AI-related partnerships, events and social media products, even as core traffic remained under pressure from changes in search. The company reported its 11th straight quarter of digital revenue…

Hearst has agreed to buy The Walt Disney Company’s half-share in A+E Global Media for about $1.2 billion in cash, giving the privately held media group full control of a television business that includes A&E, Lifetime and the History Channel, according to Reuters. The sale, announced this week, is expected…

Byron Allen has begun a sharp overhaul of BuzzFeed, cutting about 180 jobs and contract roles across BuzzFeed, HuffPost and Tasty in what amounts to roughly 35% of the workforce. The reductions, disclosed in a filing with the US Securities and Exchange Commission, are the first major restructuring since Allen’s…

Need some summer reading? This week’s newsletter comes in the form of a book review. Not perhaps a suggestion for the sun lounger, but nevertheless one that every journalist should read. It’s called AI in the News Room and it was written by Martin Schori, former head of the AI…

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Meta is expanding Meta AI’s news capabilities through a wave of commercial agreements that will allow the chatbot to show recent headlines, summaries and links when users ask about current events. The roster of partners includes CNN, Fox News, Fox Sports, USA Today, the People Inc portfolio, The Daily Caller,…

The European Commission has fined Elon Musk’s social media platform X €120 million for breaching transparency obligations under the Digital Services Act. Issued on 5 December, it is the EU’s first non-compliance ruling under the new regime and signals a more assertive phase of platform oversight. The case tests the…

WAN-IFRA and FIPP will merge on 1 January 2026, creating the largest and most diverse alliance of media companies worldwide. Representing more than 20,000 media brands and technology enterprises across 120 countries, the deal see representative bodies of news and magazine publishers coming together at a time of unprecedented challenges…

Julia Beizer, chief operating officer of Bloomberg Media, is leaving the company to join Microsoft in a senior role leading its AI news product. Her appointment, reporting directly to Microsoft AI chief executive Mustafa Suleyman, marks another high-profile shift of media leadership into big tech as generative tools become central…

Jeff Zucker, chief executive of RedBird IMI and an operating partner at RedBird Capital, used a Content London 2025 keynote to outline a blunt investment plan: back high-quality intellectual property, favour niche or deep-information news outlets and treat artificial intelligence as a production tool rather than a replacement for reporters.…

Newsweek is developing an AI-powered homepage with Google Cloud in an attempt to reverse falling traffic and shrinking search referrals. At a time when many readers bypass homepages altogether, the magazine is wagering that a personalised front page – tuned to users’ interests and local information such as weather, news…

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