Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

What can news publishers learn from the own goal scored last week by Fifa? For anyone who has been taking a summer holiday from the news or instinctively switches off when football is mentioned, The Times of London revealed that sport’s global governing body was seeking investors to buy a minority stake in its tournaments, including the World Cup. Those shares could later be traded on the open market. Unsurprisingly, many in the footballing world were aghast at the idea that Fifa, a Swiss non-profit, would now have investors, and American ones with ties to President Donald Trump at that.…

The surest catalyst for change in a news organisation is a crisis. When things are going well – or at least not too badly – there is always the temptation to defend what you have, rather than risk something new. At the World Cup, England showed how limiting a strategy…

The South China Morning Post (SCMP) has unveiled a redesign of both its print newspaper and digital platforms as it seeks to keep pace with changing reading habits and an increasingly AI-driven media environment. The revamp is aimed at making the title feel more useful to readers who want fast…

People Inc said its digital business extended its run of growth in the second quarter of 2026, helped by higher licensing income, AI-related partnerships, events and social media products, even as core traffic remained under pressure from changes in search. The company reported its 11th straight quarter of digital revenue…

Hearst has agreed to buy The Walt Disney Company’s half-share in A+E Global Media for about $1.2 billion in cash, giving the privately held media group full control of a television business that includes A&E, Lifetime and the History Channel, according to Reuters. The sale, announced this week, is expected…

Byron Allen has begun a sharp overhaul of BuzzFeed, cutting about 180 jobs and contract roles across BuzzFeed, HuffPost and Tasty in what amounts to roughly 35% of the workforce. The reductions, disclosed in a filing with the US Securities and Exchange Commission, are the first major restructuring since Allen’s…

Need some summer reading? This week’s newsletter comes in the form of a book review. Not perhaps a suggestion for the sun lounger, but nevertheless one that every journalist should read. It’s called AI in the News Room and it was written by Martin Schori, former head of the AI…

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WAN-IFRA is entering 2026 with an explicit reset: a tighter focus on impact, heavier investment in artificial intelligence and audience development, and a push to convert its expanded scale into tangible value for members as a new chief executive begins his tenure. With publishers facing accelerating technological change and sustained…

Adam Mosseri, head of Instagram, has declared that the era when photographs or video could be taken at face value is over, arguing that advances in artificial intelligence have broken the basic visual trust that once underpinned social media. The warning comes from the executive in charge of one of…

Linda Henry, chief executive of Boston Globe Media, has used a full-page year-end message in the print edition of The Boston Globe to outline priorities for 2026, pledging deeper neighbourhood reporting and broader reach across New England. The letter sets a public agenda for how one of the country’s most…

A deal to restructure TikTok’s US business looks likely to head off a long-threatened ban by shifting operational control to American investors while leaving parent company ByteDance with a minority stake. The agreement was first reported by Axios. ByteDance has signed binding agreements to place TikTok’s US operations into a…

Dow Jones as hired M. Scott Havens as its chief growth officer, the company said. Havens is due to start in January. The appointment signals Dow Jones’ intent to accelerate growth across its digital and consumer businesses at a time when legacy publishers are under pressure to expand subscriptions and…

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