Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

The Washington Post is attempting to stabilise its newsroom after February’s sweeping layoffs by quietly bringing back some of the journalists it had just let go, a sign of how quickly the impact of the cuts became apparent. According to reporting by the Columbia Journalism Review, editors began contacting dismissed reporters in March, asking some to return on what the union calls a “delayed layoff” basis. Under that arrangement, staff resume work until July, with severance deferred until September if they are not kept on permanently. By 21 April, the Washington-Baltimore News Guild said 15 newsroom employees had been offered…

Us Weekly is cutting close to half its workforce and shutting its New York office, in a sharp retrenchment that underscores the strain on legacy magazine brands as print advertising continues to erode. As audiences and advertisers move online, titles built on mass-market print circulation are struggling to adapt, forcing…

Norway is preparing to introduce one of Europe’s toughest child-safety measures online, with Prime Minister Jonas Gahr Støre saying legislation will be brought forward by the end of 2026 to bar under-16s from social media. The proposal signals a shift from platform self-regulation to state enforcement, following similar action in…

When Meredith Kopit Levien speaks, the news industry does well to listen. The CEO of the New York Times has been an exemplary steward of a news brand whose success is self-evident and doesn’t need repeating here. Earlier this month she was interviewed by Ben Thompson for Stratechery, a great…

Rheinische Post has been treating artificial intelligence less as a standalone technology project than as part of a wider effort to build a stronger digital business, with a particular emphasis on subscriber growth and internal capability. Margret Seeger, who was appointed Group Head of AI in October 2024, said at…

Deccan Herald has turned to artificial intelligence to solve a familiar newsroom problem: how to give readers a quick, visual version of a story without adding a heavy production burden for editors. The Karnataka-based publisher has built a CMS-integrated infographic tool that converts finished articles into structured summaries with a…

Andreessen Horowitz, the Silicon Valley investment firm, has backed a new media venture, MTS – short for Monitoring the Situation – in the latest sign of tech’s push into news and commentary built around X. The project, unveiled on Monday by Erik Torenberg, aims to track technology, finance, geopolitics and…

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The New York Times Company reported robust third-quarter results for 2025, marking a milestone in its digital evolution as total subscribers surpassed 12 million for the first time. The company reached 12.33 million subscribers, buoyed by 460,000 new digital-only additions — a step toward its 15 million target for 2027.…

What happened when ChatGPT interviewed a human expert about a project where the human expert used AI agents to replicate the contributions of 1,000 people about the potential uses of AI in journalism… Prompt (ChatGPT 5 Thinking mode) You are an expert journalist who is particularly skilled at interviewing. You…

The Daily Aus, a youth-oriented Australian news outlet, has reached a major milestone by breaking even financially for the first time, marking a rare success story in the struggling digital media sector. Co-founder Sam Koslowski told Mumbrella the company has “totally inverted the revenue mix” over the past two years,…

The World Association of News Publishers (WAN-IFRA) has unveiled the Future Audiences Initiative, a global effort to unite established news organisations with independent creators and digital-native publishers. The programme seeks to drive collaboration, innovation and learning across the media spectrum, particularly among those who have lacked access to professional networks…

Teen Vogue is merging with Vogue.com, a major shift that will see its editor-in-chief, Versha Sharma, depart after less than two years in the role. The move is part of Condé Nast’s broader effort to streamline operations and extend Vogue’s digital reach, particularly among younger readers who have become crucial…

Iconic, formerly known as National World, has secured a significant appointment in its leadership ranks by recruiting Morgan Stevenson as its new chief growth officer. Stevenson joins Iconic under its new ownership, Media Concierge, which acquired the company from David Montgomery in May. With a commanding portfolio of 150 regional…

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