Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Puck has finalised its acquisition of Air Mail, the upscale weekly newsletter founded by former Vanity Fair editor Graydon Carter and Alessandra Stanley, in a cash-and-stock transaction valued at about $16 million. The deal brings together two subscription-first brands targeting affluent, culturally attuned audiences. Air Mail, launched in 2019 after Carter’s departure from Vanity Fair, built a reputation for high-end travel, culture and society coverage. Puck, founded in 2021 by Kelly, has been carving a space in digital journalism by assembling high-profile writers and leveraging newsletters with premium subscriber business models. In a joint statement, the companies said the acquisition…

News UK has launched Octave AI, a platform that uses artificial intelligence to automate the creation and optimisation of audio advertising across radio and podcasts. Developed within its Octave audio business in partnership with AI firm AudioStack, the system aims to produce broadcast-ready, personalised campaigns in minutes. The launch matters…

A recent Muck Rack study reveals a steady rise in “creator journalism” – independent publishing by journalists outside traditional newsrooms. Of 1,515 journalists surveyed across the United States, United Kingdom, Canada and India, 522 identified as creator journalists. Half have been self-publishing for more than five years, suggesting a maturing…

BrightonSEO 2025 signalled a decisive shift in search strategy: trust has replaced traditional optimisation as the key to success. The consensus among speakers at the UK’s leading SEO event was clear: SEO is no longer about gaming algorithms but about building genuine credibility with both users and the AI systems…

Business Insider is moving rapidly to embed artificial intelligence into its newsroom operations, launching a dedicated “Business AI” byline for stories produced with machine assistance and human editing. The shift aligns with parent company Axel Springer’s plan to make AI central to all its news brands. AI tools are now…

News Australia has launched a national campaign, Back Australia: It’s Good For All Of Us, urging consumers and businesses to support local products and jobs. The initiative highlights how everyday spending choices can strengthen the economy, boost sustainability and promote resilience. “The campaign comes at a time of rapid change…

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When Elon Musk acquired Twitter in 2022 and rebranded it as X, one of his earliest algorithmic priorities was to keep users on the platform. Posts containing external links — once central to Twitter’s role as a hub for news and commentary — were quietly downranked. For journalists and writers,…

In an era when newsrooms chase clicks with relentless publishing schedules, The Irish Times has acknowledged that it has adopted a publishing trend that few big organisations talk about publicly, but many practice behind the scenes: it deliberately started publishing fewer stories. The decision, taken two years ago, was rooted…

Millions of internet users worldwide experienced a sudden and widespread digital blackout on October 20, 2025, caused by a significant outage in Amazon Web Services (AWS), the dominant cloud infrastructure provider powering a substantial portion of the modern internet. This disruption affected a vast array of online services, including banking…

The Wikimedia Foundation, the organisation behind Wikipedia, has reported a significant decline in traffic to its site, which it attributes to the rapid rise of artificial intelligence (AI) chatbots and AI-generated summaries. According to Marshall Miller, Wikimedia’s Chief Product Officer, the surge in AI technologies has altered how people access…

European lawmakers are moving to introduce some of the world’s toughest online child protection rules, proposing a minimum age of 16 to use social media, video-sharing platforms and AI companions without parental consent. The plan, advanced by the European Parliament’s Internal Market and Consumer Protection Committee, reflects deepening concern over…

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