Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

The Daily Mail has passed 400,000 digital subscribers for its Mail+ service, less than two years after launch , a signal that one of the world’s largest free news brands is gaining traction with a paid model. The milestone matters because it shows a tabloid publisher long associated with mass free reach can convert a meaningful slice of its audience into paying readers, strengthening the case for hybrid models that blend scale with subscription revenue. The figure was announced by Ailsa Leslie, editor of Mail+, in a post on LinkedIn. “Today we hit 400k digital Mail subs in under 2…

The Wall Street Journal is stepping up efforts to reach younger audiences on TikTok, using short-form video to extend its journalism beyond traditional platforms and funnel users towards subscriptions. For many publishers, social video is no longer just a marketing channel but a core part of audience development, particularly as…

The small German newspaper nd will stop printing weekday editions from this month moving its daily journalism online while keeping a weekly paper, a move that underlines the economic strain on print and the growing urgency of digital transition among European publishers. In the wake of Die Tagezeitung’s (taz) decision…

Jonathan Greenberger will become Politico’s editor-in-chief on May 1, marking a shift in the US political news outlet’s leadership as it looks to expand its reach across platforms and markets. Greenberger, a former television news executive, joined Politico in April 2024 as executive vice-president after nearly a decade leading ABC…

This first appeared in our weekly newsletter Editor’s picks. Sign up here I’ve been turning to existential questions in recent days. Why are we here? What are we doing? Who will miss us when we’re gone? To be clear, I’m not asking these questions about the human race – though…

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News Corp said Dow Jones, the parent of the Wall Street Journal, could generate $1bn in annual earnings within five years, as the company shifts further towards digital subscriptions and professional data products. The target, presented at an investor briefing on March 16, implies growth of about 70 per cent…

USA Today has appointed Jamie Stockwell as vice president of news, the company said, adding that she will take up the role on 30 March 2026. The hire places Stockwell alongside senior vice president Monica Richardson as USA Today seeks to expand its national reach and modernise newsroom operations. “USA…

The nonprofit political newsroom NOTUS has hired nine journalists, including seven from The Washington Post, in a move that underscores growing competition between legacy news organisations and well-funded startup outlets and further emphasises the issues at the beleaguered Post. The hires, announced Monday in an internal memorandum from the Allbritton…

Two months after Australia introduced the world’s first nationwide ban preventing under-16s from holding accounts on major social media platforms, early data suggests teenage use has fallen but not disappeared. A report from parental control software maker Qustodio found activity among 13- to 15-year-olds on TikTok and Snapchat declined between…

A proposed class action in Manhattan federal court accuses Grammarly, the AI writing tool, of using the reputations of well-known journalists, authors and academics to market an AI editing feature without their permission. The complaint, filed by investigative journalist Julia Angwin, alleges the company’s “Expert Review” tool presented editing suggestions…

Springer Nature says it processed more than 1.5 million research papers through AI-assisted editorial workflows in 2025 and expects that figure to rise by a further 25 per cent in 2026 as it expands the technology across its journals. The publisher says nearly 60 AI tools are now embedded in…

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