Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Getty Images has struck a multi-year licensing deal with OpenAI that will allow its pictures to appear in ChatGPT’s search and discovery results, in a move that could give the AI chatbot access to a more authoritative pool of visual material. The partnership is aimed at improving the quality and relevance of image-rich responses inside ChatGPT, while keeping the arrangement limited to display rather than model training. Getty said OpenAI will not be permitted to use its images to train DALL·E, the company’s image-generation system. The agreement comes at a sensitive moment for the stock image industry, which has been…

A coalition of local newspaper publishers has filed a federal lawsuit against OpenAI and Microsoft, accusing the technology groups of copying copyrighted reporting from nearly 400 newspapers to help train and operate commercial AI products, including ChatGPT and Microsoft Copilot, without permission or payment. According to the complaint, the companies…

Forbes is deepening its push into creator-led distribution, using social media personalities and specialist voices to widen its reach beyond its own platforms and draw in younger audiences who increasingly consume news and entertainment through creator feeds rather than legacy publisher channels. The initiative, called Forbes Creator, was unveiled this…

Forget the World Cup, for news nerds this week has brought unbridled excitement – and the need for a few hydration breaks, no doubt – after the publication of the Reuters Institute’s Digital News Report 2026. The headlines were all about social media and video (54%) overtaking traditional news sites…

Swedish publisher Bonnier News is set to become the majority owner of Business Post Group, in a deal that will leave founder Enda O’Coineen with a significant minority stake through his Kilcullen Family Office. The transaction marks a further step in a relationship that began in 2023, when Bonnier took…

Independent Media has reported a strong first half to its financial year, saying artificial intelligence now accounts for 10% of total revenue as the publisher deepens its push into automation, creator-led video and podcasts, and overseas growth. The UK-based group said revenue from both its AI activity and its Studio…

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Reddit told investors last week that it is preparing a new wave of acquisitions aimed at strengthening its advertising stack and audience-growth products, signalling a continuation of the company’s recent buy-and-build approach. For news publishers Reddit is no longer just a source of traffic or unfiltered conversations around the news…

The Athletic is expanding its use of live blogs enriched with video as part of a broader effort to keep audiences on its own sites and to blunt the impact of automated content collection by AI systems. According to a report in Digiday, the move, timed to coincide with overlapping…

The New York Times Company closed 2025 with record digital revenue, faster subscriber growth and improved profitability, underscoring the company’s confidence in its subscription-led model even as it steps up spending on video and product development. Executives said the company added 1.4 million net new digital subscribers during the year,…

The Washington Post is eliminating roughly a third of its newsroom in a restructuring that will close the sports section and books desk, suspend the paper’s flagship podcast and sharply reduce foreign and metro reporting. The cuts, announced to staff by executive editor Matt Murray, include the dismissal of the…

YouTube is doubling down on a strategy that increasingly places it in direct competition with news publishers and broadcasters, positioning creators as full-scale production operations while expanding commerce and artificial intelligence across the platform. In his 2026 priorities letter, YouTube chief executive Neal Mohan outlined what the company describes as…

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