Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Teen Vogue is merging with Vogue.com, a major shift that will see its editor-in-chief, Versha Sharma, depart after less than two years in the role. The move is part of Condé Nast’s broader effort to streamline operations and extend Vogue’s digital reach, particularly among younger readers who have become crucial to the brand’s growth online. Chloe Malle, Vogue’s head of editorial content, will oversee both Vogue and Teen Vogue. She said she plans to preserve Teen Vogue’s distinctive voice while aligning it more closely with Vogue’s broader digital strategy. Malle described herself as a long-time admirer of the title and…

Iconic, formerly known as National World, has secured a significant appointment in its leadership ranks by recruiting Morgan Stevenson as its new chief growth officer. Stevenson joins Iconic under its new ownership, Media Concierge, which acquired the company from David Montgomery in May. With a commanding portfolio of 150 regional…

The Lansing Journal is poised for a major fundraising boost through its inaugural participation in NewsMatch, a nationwide campaign that supports nonprofit journalism by matching reader donations. The initiative offers donors the chance to double the impact of their contributions, particularly encouraging new monthly supporters whose gifts will be matched…

Puck has finalised its acquisition of Air Mail, the upscale weekly newsletter founded by former Vanity Fair editor Graydon Carter and Alessandra Stanley, in a cash-and-stock transaction valued at about $16 million. The deal brings together two subscription-first brands targeting affluent, culturally attuned audiences. Air Mail, launched in 2019 after…

News UK has launched Octave AI, a platform that uses artificial intelligence to automate the creation and optimisation of audio advertising across radio and podcasts. Developed within its Octave audio business in partnership with AI firm AudioStack, the system aims to produce broadcast-ready, personalised campaigns in minutes. The launch matters…

A recent Muck Rack study reveals a steady rise in “creator journalism” – independent publishing by journalists outside traditional newsrooms. Of 1,515 journalists surveyed across the United States, United Kingdom, Canada and India, 522 identified as creator journalists. Half have been self-publishing for more than five years, suggesting a maturing…

BrightonSEO 2025 signalled a decisive shift in search strategy: trust has replaced traditional optimisation as the key to success. The consensus among speakers at the UK’s leading SEO event was clear: SEO is no longer about gaming algorithms but about building genuine credibility with both users and the AI systems…

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Reach plc has appointed Neil McIntosh as editor-in-chief, Scotland, and named Gary Rogers as its first director of newsroom transformation, as the publisher continues to reshape its editorial strategy around digital innovation and AI. McIntosh will join later this month to oversee Reach’s Scottish titles, including the Daily Record, Sunday…

SmartNews, the AI-driven news aggregator, has launched a new app that aims to give readers a more thoughtful and less polarised way to follow the news. Called NewsArc, the app uses AI to surface long-form journalism and in-depth reporting on complex topics in a deliberate counter to the fast-paced content…

News Corp will launch a new daily newspaper in Los Angeles in early 2026, expanding its New York Post brand to the West Coast for the first time. The move, first reported by Axios, marks a bold bet on print and digital journalism in a region where local newsrooms have…

Axel Springer has acquired Hamburg-based ad tech firm cmmrcl.ly, deepening its push into programmatic social media advertising and signalling a sharp acceleration of CEO Mathias Döpfner’s strategy to reshape the company around direct audience relationships, first-party data and AI. The deal gives Axel Springer full ownership of a platform already…

Welt TV, owned by Axel Springer, has launched its first AI-generated news programme. The five-minute bulletin, focused on developments in artificial intelligence, is hosted by a synthetic avatar modelled on a real-life reporter, Paul Klinzing. Most of the show’s script and editorial decisions are machine-generated. The avatar opens with a…

Gannett is cutting costs by $100 million and revamping its subscription strategy as it seeks to steady its finances following a difficult start to 2025. The largest newspaper chain in the United States reported second-quarter revenue of $584.9 million, down 8.6% compared with the previous year, but turned a profit…

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