Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

The difference between American and British journalism is clear in what they choose to display in their newsrooms. Visit any large US newspaper’s offices and you will see a “wall of fame” that commemorates its winners of Pulitzers and other journalism awards. Visit any UK newsroom and you’ll see nothing like that. Indeed, when I worked at The Times the displays on the walls had a slightly different tenor. Among those “celebrated” were Kim Philby, a former sub-editor at the paper whose notorious career as a Russian spy led to many deaths, and Boris Johnson, a former trainee reporter at…

Mediahuis, the acquisitive Belgian publisher with outlets across Europe, has become a founding member of SPUR, an industry coalition set up to influence how journalism is used by artificial intelligence and to push for clearer licensing terms. The Standards for Publisher Usage Rights group is a non-profit, member-funded initiative bringing…

MIT’s decision to close MIT Sloan Management Review after 67 years marks the end of one of the most durable business school brand extensions in publishing. According to the school, the final issue is due in September 2026. It said the publication will be replaced by a wider digital strategy…

BuzzFeed has struck a deal to hand control of the company to media entrepreneur Byron Allen in a $120 million transaction that could reshape the troubled digital publisher’s future. According to a filing and company announcement on Monday, Allen Family Digital, the family office affiliate of Allen, will buy 40…

Strong digital growth pushed The New York Times Company to 13.1 million subscribers in the first quarter, keeping the publisher on track to hit its target of 15 million subscribers by the end of 2027. The company added about 310,000 digital-only subscribers during the quarter and has averaged roughly 330,000…

Newsweek’s turnaround under chief executive Dev Pragad has been driven less by internal restructuring than by a series of partnerships that helped rebuild the publisher’s audience, technology and commercial business. When Pragad took over, the company was carrying more than $25 million in debt and struggling with declining readership. Rather…

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A growing network of Facebook pages masquerading as New Zealand news outlets is flooding social media with AI-generated images and videos that distort genuine reporting, according to an investigation. The accounts lift copy from established mastheads and attach computer-generated visuals or lightly rewritten text. While the examples uncovered are New…

Reddit told investors last week that it is preparing a new wave of acquisitions aimed at strengthening its advertising stack and audience-growth products, signalling a continuation of the company’s recent buy-and-build approach. For news publishers Reddit is no longer just a source of traffic or unfiltered conversations around the news…

The Athletic is expanding its use of live blogs enriched with video as part of a broader effort to keep audiences on its own sites and to blunt the impact of automated content collection by AI systems. According to a report in Digiday, the move, timed to coincide with overlapping…

The New York Times Company closed 2025 with record digital revenue, faster subscriber growth and improved profitability, underscoring the company’s confidence in its subscription-led model even as it steps up spending on video and product development. Executives said the company added 1.4 million net new digital subscribers during the year,…

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