Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

What can news publishers learn from the own goal scored last week by Fifa? For anyone who has been taking a summer holiday from the news or instinctively switches off when football is mentioned, The Times of London revealed that sport’s global governing body was seeking investors to buy a minority stake in its tournaments, including the World Cup. Those shares could later be traded on the open market. Unsurprisingly, many in the footballing world were aghast at the idea that Fifa, a Swiss non-profit, would now have investors, and American ones with ties to President Donald Trump at that.…

The surest catalyst for change in a news organisation is a crisis. When things are going well – or at least not too badly – there is always the temptation to defend what you have, rather than risk something new. At the World Cup, England showed how limiting a strategy…

The South China Morning Post (SCMP) has unveiled a redesign of both its print newspaper and digital platforms as it seeks to keep pace with changing reading habits and an increasingly AI-driven media environment. The revamp is aimed at making the title feel more useful to readers who want fast…

People Inc said its digital business extended its run of growth in the second quarter of 2026, helped by higher licensing income, AI-related partnerships, events and social media products, even as core traffic remained under pressure from changes in search. The company reported its 11th straight quarter of digital revenue…

Hearst has agreed to buy The Walt Disney Company’s half-share in A+E Global Media for about $1.2 billion in cash, giving the privately held media group full control of a television business that includes A&E, Lifetime and the History Channel, according to Reuters. The sale, announced this week, is expected…

Byron Allen has begun a sharp overhaul of BuzzFeed, cutting about 180 jobs and contract roles across BuzzFeed, HuffPost and Tasty in what amounts to roughly 35% of the workforce. The reductions, disclosed in a filing with the US Securities and Exchange Commission, are the first major restructuring since Allen’s…

Need some summer reading? This week’s newsletter comes in the form of a book review. Not perhaps a suggestion for the sun lounger, but nevertheless one that every journalist should read. It’s called AI in the News Room and it was written by Martin Schori, former head of the AI…

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California’s local news crisis has returned to the centre of state budget negotiations, with a coalition of publishers and advocates calling for a significant increase in public funding to stabilise the sector. The proposal frames local journalism as public infrastructure — not simply a struggling industry but a civic resource…

The Boston Globe is introducing a subscriber-only newsletter focused on the intersection of business and politics in Massachusetts, as it looks to add value for paying readers and sharpen its local coverage. The move shows how regional publishers are using newsletters not just for distribution but as premium products —…

The Daily Beast is recasting subscriptions as the core driver of its business, marking a shift from years in which paid readership was a secondary concern. The shift reflects a broader recalibration across digital publishing: as advertising becomes less predictable, publishers are turning to direct reader revenue to fund journalism…

The International News Media Association (INMA) has set out a framework for publishers trying to adapt to a world where audiences increasingly find and use news through AI rather than traditional search. In a report titled AI-First User Journeys: A Strategic Framework for Publishers, INMA says the shift from search-led…

DMG Media, publisher of the Daily Mail, is moving beyond AI pilots to embed assistant tools directly into newsroom workflows, aiming to cut administrative work and free reporters to focus on journalism. According to a report by WAN-IFRA, the company’s Innovation Hub has developed a multi-agent system, branded internally as…

Journalists are rapidly integrating artificial intelligence into daily work while confronting familiar financial and credibility strains, according to Muck Rack’s 2026 State of Journalism report. The findings show how quickly AI has moved from experiment to infrastructure inside newsrooms — even as concerns about oversight, trust and sustainability remain unresolved.…

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