Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Leading Danish publishers are showing how audience-centric strategies and organisational innovation can help newsrooms stay relevant and financially healthy in a turbulent digital media era, according to a report from WAN-IFRA on their recent study tour in the country late last year. The findings distil five key lessons from three of Denmark’s most established media companies — JP/Politikens Hus, Berlingske and Zetland. The core takeaway: traditional news organisations that prioritise user needs, internal collaboration and purposeful technology use are better positioned to sustain digital transformation and deepen audience engagement. Collaboration before platforms — Editors, designers, data journalists and producers are…

About 60 journalists on The Washington Post’s foreign desk have appealed directly to the newspaper’s owner, Jeff Bezos, urging him to protect international reporting as management weighs a new round of cost cuts that staff fear could be extensive but remain unconfirmed. In a letter sent on Sunday, foreign staff…

Elizabeth Hughes, the publisher and CEO of The Philadelphia Inquirer, this week shared a rare piece of good news in the beleaguered world of American local journalism: for the first time in more than two decades, the 197-year-old newspaper has achieved year-over-year revenue growth and returned to operating profitability. Writing…

The Chernin Group (TCG), the US investment firm led by veteran media executive Peter Chernin, has acquired a minority stake in Goalhanger, the podcasting powerhouse co-founded by Gary Lineker. The deal, announced this week, marks the first time Goalhanger has accepted external funding since its inception in 2014, signalling a…

India’s mainstream publishers are increasingly turning editorial expertise into commerce, betting that guiding readers through purchase decisions can offset slowing growth in display advertising, which is affecting this huge market as much as those in the West. Hindustan Times is among the most advanced adopters of the model, using specialised…

The BBC will this year begin producing content made expressly for YouTube, marking a significant shift in how Britain’s public service broadcaster approaches online audiences and younger viewers. The UK public broadcaster said the first output would be aimed at the younger BBC Three audience and is expected to roll…

Sports Illustrated has expanded its video footprint with the launch of SI TV, a free ad-supported streaming channel offering round‑the‑clock programming drawn from the magazine’s journalism and decades of archived material. The 24/7 FAST (free ad‑supported streaming TV) service debuts with a mix of original series, studio shows, podcasts, live…

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Teen Vogue is merging with Vogue.com, a major shift that will see its editor-in-chief, Versha Sharma, depart after less than two years in the role. The move is part of Condé Nast’s broader effort to streamline operations and extend Vogue’s digital reach, particularly among younger readers who have become crucial…

Iconic, formerly known as National World, has secured a significant appointment in its leadership ranks by recruiting Morgan Stevenson as its new chief growth officer. Stevenson joins Iconic under its new ownership, Media Concierge, which acquired the company from David Montgomery in May. With a commanding portfolio of 150 regional…

The Lansing Journal is poised for a major fundraising boost through its inaugural participation in NewsMatch, a nationwide campaign that supports nonprofit journalism by matching reader donations. The initiative offers donors the chance to double the impact of their contributions, particularly encouraging new monthly supporters whose gifts will be matched…

Puck has finalised its acquisition of Air Mail, the upscale weekly newsletter founded by former Vanity Fair editor Graydon Carter and Alessandra Stanley, in a cash-and-stock transaction valued at about $16 million. The deal brings together two subscription-first brands targeting affluent, culturally attuned audiences. Air Mail, launched in 2019 after…

News UK has launched Octave AI, a platform that uses artificial intelligence to automate the creation and optimisation of audio advertising across radio and podcasts. Developed within its Octave audio business in partnership with AI firm AudioStack, the system aims to produce broadcast-ready, personalised campaigns in minutes. The launch matters…

A recent Muck Rack study reveals a steady rise in “creator journalism” – independent publishing by journalists outside traditional newsrooms. Of 1,515 journalists surveyed across the United States, United Kingdom, Canada and India, 522 identified as creator journalists. Half have been self-publishing for more than five years, suggesting a maturing…

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