Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Teen Vogue is merging with Vogue.com, a major shift that will see its editor-in-chief, Versha Sharma, depart after less than two years in the role. The move is part of Condé Nast’s broader effort to streamline operations and extend Vogue’s digital reach, particularly among younger readers who have become crucial to the brand’s growth online. Chloe Malle, Vogue’s head of editorial content, will oversee both Vogue and Teen Vogue. She said she plans to preserve Teen Vogue’s distinctive voice while aligning it more closely with Vogue’s broader digital strategy. Malle described herself as a long-time admirer of the title and…

Iconic, formerly known as National World, has secured a significant appointment in its leadership ranks by recruiting Morgan Stevenson as its new chief growth officer. Stevenson joins Iconic under its new ownership, Media Concierge, which acquired the company from David Montgomery in May. With a commanding portfolio of 150 regional…

The Lansing Journal is poised for a major fundraising boost through its inaugural participation in NewsMatch, a nationwide campaign that supports nonprofit journalism by matching reader donations. The initiative offers donors the chance to double the impact of their contributions, particularly encouraging new monthly supporters whose gifts will be matched…

Puck has finalised its acquisition of Air Mail, the upscale weekly newsletter founded by former Vanity Fair editor Graydon Carter and Alessandra Stanley, in a cash-and-stock transaction valued at about $16 million. The deal brings together two subscription-first brands targeting affluent, culturally attuned audiences. Air Mail, launched in 2019 after…

News UK has launched Octave AI, a platform that uses artificial intelligence to automate the creation and optimisation of audio advertising across radio and podcasts. Developed within its Octave audio business in partnership with AI firm AudioStack, the system aims to produce broadcast-ready, personalised campaigns in minutes. The launch matters…

A recent Muck Rack study reveals a steady rise in “creator journalism” – independent publishing by journalists outside traditional newsrooms. Of 1,515 journalists surveyed across the United States, United Kingdom, Canada and India, 522 identified as creator journalists. Half have been self-publishing for more than five years, suggesting a maturing…

BrightonSEO 2025 signalled a decisive shift in search strategy: trust has replaced traditional optimisation as the key to success. The consensus among speakers at the UK’s leading SEO event was clear: SEO is no longer about gaming algorithms but about building genuine credibility with both users and the AI systems…

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A new study by Semrush, comparing how ChatGPT and Google’s AI Mode cite information across five industries — finance, digital technology, business services, consumer electronics and fashion — found that AI models consistently favour community-driven sources such as Wikipedia and Reddit over official material. Wikipedia was the top or second…

The rise of generative AI could reshape not just how journalism is produced, but how audiences consume and define news itself, according to Gina Chua, executive editor of Semafor. Writing in the publication, Chua argues that while much of the industry debate has focused on whether AI threatens jobs or…

Reuters has appointed Jennifer Hicks as its new digital director, a senior leadership role that will shape the long-term editorial direction of the company’s digital platforms. Hicks will oversee Reuters.com, the Reuters app, newsletters and social offerings. She is tasked with sharpening the company’s audience engagement strategy, accelerating subscription growth,…

The New York Times has moved its popular Mini Crossword behind a paywall, provoking anger among players who had long enjoyed it for free. The puzzle now requires a subscription on both app and desktop. Social media and Reddit threads filled quickly with frustration, with users describing the shift as…

The Atlanta Journal-Constitution will publish its last print edition on December 31, closing a chapter that began in 1868 as it moves all resources into digital publishing. Publisher Andrew Morse, who joined in 2023, told The New York Times, which broke the story, that the decision was overdue. “Printing newspapers…

The growing sophistication of AI language models such as OpenAI’s GPT-5 has raised hopes that they could help verify photographs online, spotting visual clues, geolocating obscure images and even detecting fakes. But new research from the Tow Center for Digital Journalism suggests the technology is far from reliable when it…

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