Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Teen Vogue is merging with Vogue.com, a major shift that will see its editor-in-chief, Versha Sharma, depart after less than two years in the role. The move is part of Condé Nast’s broader effort to streamline operations and extend Vogue’s digital reach, particularly among younger readers who have become crucial to the brand’s growth online. Chloe Malle, Vogue’s head of editorial content, will oversee both Vogue and Teen Vogue. She said she plans to preserve Teen Vogue’s distinctive voice while aligning it more closely with Vogue’s broader digital strategy. Malle described herself as a long-time admirer of the title and…

Iconic, formerly known as National World, has secured a significant appointment in its leadership ranks by recruiting Morgan Stevenson as its new chief growth officer. Stevenson joins Iconic under its new ownership, Media Concierge, which acquired the company from David Montgomery in May. With a commanding portfolio of 150 regional…

The Lansing Journal is poised for a major fundraising boost through its inaugural participation in NewsMatch, a nationwide campaign that supports nonprofit journalism by matching reader donations. The initiative offers donors the chance to double the impact of their contributions, particularly encouraging new monthly supporters whose gifts will be matched…

Puck has finalised its acquisition of Air Mail, the upscale weekly newsletter founded by former Vanity Fair editor Graydon Carter and Alessandra Stanley, in a cash-and-stock transaction valued at about $16 million. The deal brings together two subscription-first brands targeting affluent, culturally attuned audiences. Air Mail, launched in 2019 after…

News UK has launched Octave AI, a platform that uses artificial intelligence to automate the creation and optimisation of audio advertising across radio and podcasts. Developed within its Octave audio business in partnership with AI firm AudioStack, the system aims to produce broadcast-ready, personalised campaigns in minutes. The launch matters…

A recent Muck Rack study reveals a steady rise in “creator journalism” – independent publishing by journalists outside traditional newsrooms. Of 1,515 journalists surveyed across the United States, United Kingdom, Canada and India, 522 identified as creator journalists. Half have been self-publishing for more than five years, suggesting a maturing…

BrightonSEO 2025 signalled a decisive shift in search strategy: trust has replaced traditional optimisation as the key to success. The consensus among speakers at the UK’s leading SEO event was clear: SEO is no longer about gaming algorithms but about building genuine credibility with both users and the AI systems…

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Puck and Air Mail, two digital newsletter companies with roots in Vanity Fair and overlapping backers, are close to finalising a merger, according to multiple reports. The deal would bring together Puck, launched in 2021 by former Vanity Fair editor Jon Kelly, and Air Mail, founded in 2019 by Graydon…

The New York Times is advancing its digital subscription growth with the launch of a new family subscription tier aimed at expanding its subscriber base and boosting revenue. The All Access Family plan will offer shared access for up to four users — who can be family members or friends…

Axios will relaunch its video ambitions in September with The Axios Show, a five-episode interview series distributed across its website, YouTube and X. The move marks the outlet’s return to video four years after the end of Axios on HBO, the Emmy-winning program that ran for 57 episodes. The original…

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