Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Polymarket has struck an exclusive data partnership with Dow Jones that will surface real-time market-implied probabilities across the publisher’s US financial properties, including The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily. Under the agreement announced this week, Dow Jones will display Polymarket’s live prediction market feeds through dedicated modules on its digital platforms and in select print placements, and integrate the signals into new editorial features that complement conventional indicators such as price moves and analyst forecasts. A custom earnings calendar designed to highlight market-implied expectations for corporate performance will be part of the rollout, although financial terms…

Beehiiv, the newsletter platform, is expanding its in-house advertising operation as it looks to scale a fast-growing revenue stream for both the company and creators on its platform. As growth in paid newsletters slows and competition intensifies, platforms like Beehiiv are under pressure to offer creators more robust monetisation options…

Semafor has closed a $30 million financing round, valuing the digital media startup at $330 million after recording its first profitable year. The US-based company told investors the funds will be used to accelerate global expansion and to strengthen its live journalism events, as it broadens coverage across Washington, Wall…

WAN-IFRA is entering 2026 with an explicit reset: a tighter focus on impact, heavier investment in artificial intelligence and audience development, and a push to convert its expanded scale into tangible value for members as a new chief executive begins his tenure. With publishers facing accelerating technological change and sustained…

Adam Mosseri, head of Instagram, has declared that the era when photographs or video could be taken at face value is over, arguing that advances in artificial intelligence have broken the basic visual trust that once underpinned social media. The warning comes from the executive in charge of one of…

Linda Henry, chief executive of Boston Globe Media, has used a full-page year-end message in the print edition of The Boston Globe to outline priorities for 2026, pledging deeper neighbourhood reporting and broader reach across New England. The letter sets a public agenda for how one of the country’s most…

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The BBC is facing one of the gravest leadership crises in its history after the resignations of Director-General Tim Davie and News CEO Deborah Turness. Both stepped down following a storm over the editing of Donald Trump’s speech in a Panorama documentary, accused of misleading viewers about the former US…

News Corp has posted better-than-expected first-quarter fiscal 2026 results, lifted by growth in its Dow Jones and digital real estate segments. Revenue rose 2% year-on-year to $2.14 billion, surpassing Wall Street’s $2.10 billion estimate. The Dow Jones division – home to the Wall Street Journal and Barron’s – was the…

Perplexity, the AI search engine often criticised for its approach to content use, has signed a multi-year licensing agreement with Getty Images. The deal gives Perplexity access to Getty’s vast library of editorial and creative images, integrating them directly into its AI-powered search tools via Getty’s API. It marks a…

The New York Times Company reported robust third-quarter results for 2025, marking a milestone in its digital evolution as total subscribers surpassed 12 million for the first time. The company reached 12.33 million subscribers, buoyed by 460,000 new digital-only additions — a step toward its 15 million target for 2027.…

What happened when ChatGPT interviewed a human expert about a project where the human expert used AI agents to replicate the contributions of 1,000 people about the potential uses of AI in journalism… Prompt (ChatGPT 5 Thinking mode) You are an expert journalist who is particularly skilled at interviewing. You…

The Daily Aus, a youth-oriented Australian news outlet, has reached a major milestone by breaking even financially for the first time, marking a rare success story in the struggling digital media sector. Co-founder Sam Koslowski told Mumbrella the company has “totally inverted the revenue mix” over the past two years,…

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