Puck has finalised its acquisition of Air Mail, the upscale weekly newsletter founded by former Vanity Fair editor Graydon Carter and Alessandra Stanley, in a cash-and-stock transaction valued at about $16 million. The deal brings together two subscription-first brands targeting affluent, culturally attuned audiences. Air Mail, launched in 2019 after Carter’s departure from Vanity Fair, built a reputation for high-end travel, culture and society coverage. Puck, founded in 2021 by Kelly, has been carving a space in digital journalism by assembling high-profile writers and leveraging newsletters with premium subscriber business models. In a joint statement, the companies said the acquisition…
Client Brief
Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimised for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.
Publishing News
News UK has launched Octave AI, a platform that uses artificial intelligence to automate the creation and optimisation of audio advertising across radio and podcasts. Developed within its Octave audio business in partnership with AI firm AudioStack, the system aims to produce broadcast-ready, personalised campaigns in minutes. The launch matters…
A recent Muck Rack study reveals a steady rise in “creator journalism” – independent publishing by journalists outside traditional newsrooms. Of 1,515 journalists surveyed across the United States, United Kingdom, Canada and India, 522 identified as creator journalists. Half have been self-publishing for more than five years, suggesting a maturing…
BrightonSEO 2025 signalled a decisive shift in search strategy: trust has replaced traditional optimisation as the key to success. The consensus among speakers at the UK’s leading SEO event was clear: SEO is no longer about gaming algorithms but about building genuine credibility with both users and the AI systems…
Creators and influencers are becoming central to the way people consume news, according to a new report from the Reuters Institute for the Study of Journalism (RISJ). The study, Mapping News Creators and Influencers on Social and Video Networks, draws on survey data from 24 countries and expands on the…
Business Insider is moving rapidly to embed artificial intelligence into its newsroom operations, launching a dedicated “Business AI” byline for stories produced with machine assistance and human editing. The shift aligns with parent company Axel Springer’s plan to make AI central to all its news brands. AI tools are now…
News Australia has launched a national campaign, Back Australia: It’s Good For All Of Us, urging consumers and businesses to support local products and jobs. The initiative highlights how everyday spending choices can strengthen the economy, boost sustainability and promote resilience. “The campaign comes at a time of rapid change…
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News UK has launched Octave AI, a platform that uses artificial intelligence to automate the creation and optimisation of audio advertising across radio and podcasts. Developed within its Octave audio business in partnership with AI firm AudioStack, the system aims to produce broadcast-ready, personalised campaigns in minutes. The launch matters…
A recent Muck Rack study reveals a steady rise in “creator journalism” – independent publishing by journalists outside traditional newsrooms. Of 1,515 journalists surveyed across the United States, United Kingdom, Canada and India, 522 identified as creator journalists. Half have been self-publishing for more than five years, suggesting a maturing…
BrightonSEO 2025 signalled a decisive shift in search strategy: trust has replaced traditional optimisation as the key to success. The consensus among speakers at the UK’s leading SEO event was clear: SEO is no longer about gaming algorithms but about building genuine credibility with both users and the AI systems…
Creators and influencers are becoming central to the way people consume news, according to a new report from the Reuters Institute for the Study of Journalism (RISJ). The study, Mapping News Creators and Influencers on Social and Video Networks, draws on survey data from 24 countries and expands on the…
Business Insider is moving rapidly to embed artificial intelligence into its newsroom operations, launching a dedicated “Business AI” byline for stories produced with machine assistance and human editing. The shift aligns with parent company Axel Springer’s plan to make AI central to all its news brands. AI tools are now…
News Australia has launched a national campaign, Back Australia: It’s Good For All Of Us, urging consumers and businesses to support local products and jobs. The initiative highlights how everyday spending choices can strengthen the economy, boost sustainability and promote resilience. “The campaign comes at a time of rapid change…
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