Client Brief

Clients wanted a mixture of London news for an audience of London commuter readers. The goal was to deliver timely, engaging, and location-relevant stories that resonate with busy professionals on the go. Content had to maintain journalistic quality while being optimized for mobile consumption and AI-driven syndication via NoahWire’s advanced article generation platform.

London News

A recent audit reveals that major AI systems are not using llms.txt files as widely as anticipated, raising questions about its current effectiveness and adoption in AI and SEO practices. The idea of an llms.txt file has attracted far more attention than evidence. An audit by Flavio Longato, who works in LLM optimisation and SEO at Adobe, found no visits at all from GPTBot, ClaudeBot or PerplexityBot across 1,000 domains over a 30-day period. Instead, the bulk of requests came from Google’s desktop crawler, with a small number from BingBot and OpenAI’s search bot, while SEO tools also made up…

OpenAI’s web crawling activity has surged threefold following the launch of GPT-5, even as direct ChatGPT usage appears to decline, highlighting a shift towards live web data reliance. OpenAI’s automated web crawlers appear to have accelerated sharply after the launch of GPT-5 in August 2025, even as a separate measure…

The US Supreme Court has declined to hear a case challenging the requirement that authors must be human, cementing existing legal standards and leaving open questions about AI-generated works. The U.S. Supreme Court has left in place a ruling that copyright protection under American law requires a human author, closing…

Brazilian antitrust regulator Cade has intensified its investigation into Google’s use of journalistic content, focusing on AI features that may impact news publishers’ economic value and media rights, signalling a potential landmark case in the AI era. Brazil’s antitrust regulator has moved to deepen its scrutiny of Google over the…

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British Airways’ chief executive suggests avoiding the controversial M25 reroute by favouring a shorter runway, as the Heathrow expansion plans face competing proposals and complex logistical considerations. British Airways’ chief executive, Sean Doyle, has suggested that Heathrow Airport’s much-debated expansion should avoid rerouting the M25 motorway if possible, offering a…

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