Bonnier News ended 2025 with sharply improved profitability and continued growth in its subscription business, the Swedish media group said, positioning the company for what its chief executive expects will be a stronger 2026.
The results highlight the steady shift toward reader revenue and digital products across the group’s portfolio of national and local titles.
The publisher reported EBITA of SEK 1.08 billion (€101 million) for 2025, up 29% year on year, on revenues of SEK 10.9 billion (€1.02 billion), a 3% increase compared with 2024.
Bonnier News employs roughly 6,700 people, including about 2,000 journalists. Its main titles include Dagens Nyheter, Expressen and Dagens industri, along with about 40 local newspapers grouped under Bonnier News Local.
Digital subscriptions were a key driver. Revenue from digital subscriptions rose 14% in 2025. The bundled offering +Allt reached nearly 500,000 digital subscribers by year end and, including print access, just over 1.1 million subscribers now have access to the package.
“The reader revenue has grown steadily — the share of total revenue has increased from around 57% to 62% in the last three years, while at the same time that our total revenue has grown considerably,” the company’s chief executive said in the announcement. “About half of our reader revenue comes from pure digital. The other half is a combination of single copy sales, print subscriptions and print/digital bundle subscriptions, which is the clear majority of that half.”
The company attributed the gains to a long-running transformation programme launched under chief executive Anna Careborg Eriksson since 2016, when the business generated SEK 4.7 billion in revenue. Management said the shift toward higher-margin digital products has improved profitability, with more than 60% of revenue now coming from digital activities.
“It is also gratifying that advertising revenues have held up well during the year despite a challenging market situation,” the chief executive said.
Acquisitions and partnerships have also been central to Bonnier’s expansion strategy. The company integrated Readly, the digital magazine subscription platform, after Bonnier Group secured more than 96% of the company’s shares and delisted it. Bonnier also acquired Danish membership news service Zetland late in 2025 and added Stockholm-area local title Mitt i.
“It is a very strong and innovative journalistic product with an audio-based membership model, which we hope we will be able to grow and develop together,” the chief executive said of Zetland.
Reader revenue and advertising make up most of Bonnier News’ income, but the company also operates several related businesses. Logistics, printing and distribution account for about 6% of revenue, while events and industry data contribute roughly 5%. Other services and public media subsidies make up the remainder.
Looking ahead, Bonnier News management said readership, engagement and subscriptions continue to grow and expressed cautious optimism about a recovery in advertising. “I believe 2026 will be an even stronger year for us. Our readership, engagement and subscription business continues to grow. We also hope for a bit stronger advertising market based on improved macro,” the chief executive said.
Despite the improved results, Bonnier faces the same pressures as other publishers, including audience fragmentation, reliance on digital platforms and the challenge of sustaining local journalism. The company says its shift toward digital revenue and selective acquisitions will support continued investment in reporting and new products.
Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The article was published on March 10, 2026, reporting on Bonnier News’ 2025 financial results. The earliest known publication date of similar content is February 2026, indicating freshness. The narrative appears original, with no evidence of recycling from low-quality sites or clickbait networks. The article is based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were found. The content includes updated data without recycling older material. Overall, the freshness of the article is satisfactory.
Quotes check
Score:
7
Notes:
The article includes direct quotes from CEO Anders Eriksson. A search for the earliest known usage of these quotes indicates they are original to this publication. No identical quotes appear in earlier material, suggesting the content is not reused. However, the quotes cannot be independently verified through other sources, which slightly reduces the score. Overall, the quotes appear to be original and relevant.
Source reliability
Score:
8
Notes:
The article originates from WAN-IFRA, a reputable organisation in the media industry. The content is based on a press release from Bonnier News, which is a primary source. There is no indication that the lead source is summarising or aggregating content from another publication. The source is independent and reliable, contributing positively to the overall assessment.
Plausibility check
Score:
8
Notes:
The claims made in the article align with known industry trends, such as the growth of digital subscriptions and the importance of strategic acquisitions. The reported figures, including EBITA of SEK 1.08 billion and revenue of SEK 10.9 billion, are plausible and consistent with the company’s previous performance. The article lacks specific factual anchors like names, institutions, or dates beyond the financial figures, which slightly reduces the score. Overall, the claims are plausible and supported by the source.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The article provides a factual report on Bonnier News’ 2025 financial results and CEO statements. While the content is original and based on a press release from a reputable source, the lack of independent verification sources raises some concerns. The quotes are original but cannot be independently verified. Overall, the article passes the fact-check with medium confidence, but the flagged concerns should be addressed for higher confidence.
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