Google has begun integrating its newest and most advanced AI model, Gemini 3, into certain features of Google Search, enhancing the capacity and interactivity of AI-generated responses. Initially rolled out for subscribers of Google AI Pro and Ultra in the United States, this update marks a significant upgrade in the way Google’s AI handles complex queries and delivers results in Search’s AI Overviews and AI Mode.
Nick Fox, Google’s Senior Vice President of Knowledge and Information, confirmed the ongoing rollout on the social platform X, highlighting the deployment of “intelligent automatic model routing” to Gemini 3 Pro for addressing some of the toughest questions within these AI-powered experiences. Users eligible for the upgrade can notice the change through an option in the AI Mode tab’s menu, signalling the model’s activation.
Gemini 3, announced on November 18, 2025, by Google CEO Sundar Pichai, represents the company’s most sophisticated AI to date, combining extensive reasoning and deep multimodal understanding capabilities. According to the announcement at the time, Gemini 3 integrates a full suite of Gemini’s abilities, allowing it to “bring any idea to life” through richer and more nuanced AI interactions. This includes answering multifaceted questions with greater depth, creativity, and accuracy.
The enhancements ushered in by Gemini 3 are most visible in Google’s generative UI, which now supports dynamic visual layouts, interactive tools, and simulations tailored to user inquiries. These upgrades enable immersive responses that extend beyond text, ranging from scientific simulations to practical calculators for mortgages or currency conversions. The model’s flexibility allows it to select the most suitable AI tools dynamically based on the complexity and nature of the query, providing a more personalised and engaging search experience.
The technology is not only available in Search but also powers updates to the Gemini app, which features a redesigned mobile interface with a ‘My Stuff’ tab for managing multimedia content like images and videos. Google AI Ultra subscribers benefit from advanced capabilities such as the Gemini Agent, which can handle intricate tasks like inbox organisation or booking travel. These multi-step workflows demonstrate Gemini 3’s agentic capabilities, allowing the AI to execute tasks start to finish with minimal user intervention.
Google’s premium AI subscription, AI Ultra, priced at $249.99 per month and currently available only in the U.S., unlocks access to the most powerful versions of Gemini 3, including Gemini 3 Pro and the upcoming Gemini 3 Deep Think Mode. The latter promises even greater intelligence and problem-solving prowess, targeted at users with the highest demands for AI performance, such as creative professionals and developers.
Industry observers have noted the growing impact of Gemini 3 beyond Google’s ecosystem. For instance, Salesforce CEO Marc Benioff has publicly switched from using OpenAI’s ChatGPT to Google’s Gemini 3, citing transformative improvements in reasoning, speed, and multimedia capabilities. His endorsement, alongside others like Elon Musk, underscores the increasing competitive pressure Google’s latest AI model places on OpenAI, especially amid recent criticisms of GPT-5 and changes to OpenAI’s offerings.
Overall, Gemini 3’s integration into Google Search exemplifies an evolution towards a more intelligent, interactive, and visually rich digital assistant. As more users gain access in the coming weeks, Google is poised to redefine search experiences by blending natural language understanding with sophisticated generative visuals and agentic task execution, promising a future where AI not only informs but actively assists in complex problem-solving across various domains.
Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
✅ The narrative is fresh, with the earliest known publication date of November 26, 2025, matching the article’s publication date. No earlier versions with different figures, dates, or quotes were found.
Quotes check
Score:
10
Notes:
✅ The quotes from Nick Fox and Sundar Pichai are consistent with their previous statements. No discrepancies or variations in wording were found.
Source reliability
Score:
9
Notes:
✅ The narrative originates from Search Engine Land, a reputable source in the SEO and search industry. While not as widely known as some major outlets, it is considered reliable within its niche.
Plausability check
Score:
10
Notes:
✅ The claims about Gemini 3’s integration into Search’s AI Mode align with Google’s official announcements and recent developments. No inconsistencies or implausible elements were identified.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
✅ The narrative is fresh, with no signs of recycled content. The quotes are consistent with previous statements, and the source is reliable within its niche. The claims are plausible and align with official announcements. No significant credibility risks were identified.
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