Rosica Communications is set to lead a session at the upcoming NTEN conference, offering non-profit organisations actionable insights into adopting AI responsibly while maintaining trust and mission focus amidst growing ethical concerns.
Rosica Communications will lead a session at the upcoming NTEN conference aimed at helping not-for-profit communicators adopt artificial intelligence in ways that are both effective and ethically defensible. According to the announcement, agency principals will walk attendees through practical approaches designed for organisations that must balance limited resources with the need to maintain trust and mission alignment. [2]
The session will centre on five core strategies for AI-assisted communications: idea generation for content, tailoring messages to different stakeholder groups, optimising content for search and AI discovery, repurposing material across channels, and preserving a human voice in public-facing work. Rosica Communications says the goal is to provide concrete techniques that scale productivity without sacrificing authenticity. [4],[5]
Organisers plan to illustrate each strategy with examples of AI-assisted content and to outline how nonprofits can implement the practices to meet fundraising, storytelling and advocacy objectives. The presenters stress human oversight as a constant: disclosures about AI use, review for accuracy and a prohibition on deceptive outputs form part of the agency’s stated approach. [1],[2]
Chris Rosica, who will appear alongside his colleague, is presented as an authority in nonprofit media relations and digital marketing; Rosica is the author of several books on branding and social media and is a frequent commentator in national outlets. The announcement also highlights his board service and the agency’s work with education, youth development, healthcare and social impact organisations. [1],[3]
The event notice underscores Rosica Communications’ broader AI commitments, noting that the agency publishes formal AI tenets which mandate human review, annual policy reviews and a firm stance against misinformation and deepfakes. That framework echoes guidance the agency has shared in recent posts advising nonprofits to use AI for scaling personalised outreach and trend analysis while reserving judgement-critical tasks and crisis communications for people. [2],[3]
The session sits alongside a growing ecosystem of training for nonprofits on responsible AI. NTEN itself offers professional certificates and introductory courses that cover ethics, bias mitigation, data privacy and applying AI risk frameworks to nonprofit workflows , resources intended to help organisations adopt tools in ways that align with mission and equity goals. Organisers say the conference session will complement those broader learning opportunities by delivering tactical, communications-focused practices. [6],[7]
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Inspired by headline at: [1]
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Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The article was published on February 19, 2026, which is the earliest known publication date for this specific announcement. No evidence of prior publication or recycled content was found. The content appears original and timely.
Quotes check
Score:
10
Notes:
The article includes direct quotes from Chris Rosica and Bethany Friedlander. Searches for these quotes did not reveal any earlier usage, indicating they are original to this release.
Source reliability
Score:
8
Notes:
The article originates from PRWeb, a press release distribution service. While PRWeb is a legitimate platform, content from press releases may lack independent verification. The information aligns with Rosica Communications’ official website, enhancing credibility.
Plausibility check
Score:
9
Notes:
The claims about Rosica Communications presenting at the NTEN conference and discussing ethical AI use in nonprofit communications are plausible and consistent with the agency’s known focus on nonprofit PR and digital marketing. No contradictory information was found.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The article presents original and timely information about Rosica Communications’ upcoming presentation at the NTEN conference on ethical AI use in nonprofit communications. While the content is plausible and free from paywall restrictions, it relies heavily on self-reported information from the agency without independent verification. This raises concerns about the independence of the verification sources, which slightly lowers the overall confidence in the assessment. Editors should consider seeking additional independent sources to confirm the details before publication.
