Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

When Meredith Kopit Levien speaks, the news industry does well to listen. The CEO of the New York Times has been an exemplary steward of a news brand whose success is self-evident and doesn’t need repeating here. Earlier this month she was interviewed by Ben Thompson for Stratechery, a great website that addresses the strategy of media and tech companies. It was a distinctly friendly conversation but none the less interesting for that (reflexively combative interviewers take note). In it, Levien talked about her strategic thinking, from which many in the business could learn, but also, in my view, she…

Rheinische Post has been treating artificial intelligence less as a standalone technology project than as part of a wider effort to build a stronger digital business, with a particular emphasis on subscriber growth and internal capability. Margret Seeger, who was appointed Group Head of AI in October 2024, said at…

Deccan Herald has turned to artificial intelligence to solve a familiar newsroom problem: how to give readers a quick, visual version of a story without adding a heavy production burden for editors. The Karnataka-based publisher has built a CMS-integrated infographic tool that converts finished articles into structured summaries with a…

Andreessen Horowitz, the Silicon Valley investment firm, has backed a new media venture, MTS – short for Monitoring the Situation – in the latest sign of tech’s push into news and commentary built around X. The project, unveiled on Monday by Erik Torenberg, aims to track technology, finance, geopolitics and…

The Wall Street Journal is preparing to enter the growing market for sports-business coverage with a new vertical aimed at executives, investors and owners looking at sport as an asset class. According to Axios, the launch will be marked in July with an invitation-only event in New York called WSJ…

Forbes is pushing deeper into wine with a new content vertical, e-commerce operation and membership programme, as it looks to build revenue streams it can control more directly. The move — first reported by Digiday — reflects a wider shift among publishers away from reliance on search and social traffic.…

Theo Bamber, from the Music Publishers’ Association, takes over as NMA chief executive Industry faces critical issues over AI misinformation and economic sustainability Bamber aims to strengthen trust and legislative gains in the UK news sector The News Media Association has chosen Theo Bamber as its next chief executive, placing…

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Rheinische Post has been treating artificial intelligence less as a standalone technology project than as part of a wider effort to build a stronger digital business, with a particular emphasis on subscriber growth and internal capability. Margret Seeger, who was appointed Group Head of AI in October 2024, said at…

Deccan Herald has turned to artificial intelligence to solve a familiar newsroom problem: how to give readers a quick, visual version of a story without adding a heavy production burden for editors. The Karnataka-based publisher has built a CMS-integrated infographic tool that converts finished articles into structured summaries with a…

Andreessen Horowitz, the Silicon Valley investment firm, has backed a new media venture, MTS – short for Monitoring the Situation – in the latest sign of tech’s push into news and commentary built around X. The project, unveiled on Monday by Erik Torenberg, aims to track technology, finance, geopolitics and…

The Wall Street Journal is preparing to enter the growing market for sports-business coverage with a new vertical aimed at executives, investors and owners looking at sport as an asset class. According to Axios, the launch will be marked in July with an invitation-only event in New York called WSJ…

Forbes is pushing deeper into wine with a new content vertical, e-commerce operation and membership programme, as it looks to build revenue streams it can control more directly. The move — first reported by Digiday — reflects a wider shift among publishers away from reliance on search and social traffic.…

Theo Bamber, from the Music Publishers’ Association, takes over as NMA chief executive Industry faces critical issues over AI misinformation and economic sustainability Bamber aims to strengthen trust and legislative gains in the UK news sector The News Media Association has chosen Theo Bamber as its next chief executive, placing…

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