Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

By 2050, consuming the news may involve screens that are not really screens, AI briefings delivered through humanlike interfaces or even, as one independent publisher put it, a chip implanted in the brain. Those possibilities emerged from a wide-ranging forecast by Columbia Journalism Review, which convened senior editors, broadcasters and independent publishers to imagine what journalism might look like a quarter-century from now. Why it matters is that the participants largely agreed on one point: the news industry is heading towards a stark divide. A small number of powerful global brands are likely to dominate at one end, while a…

A deal to restructure TikTok’s US business looks likely to head off a long-threatened ban by shifting operational control to American investors while leaving parent company ByteDance with a minority stake. The agreement was first reported by Axios. ByteDance has signed binding agreements to place TikTok’s US operations into a…

Dow Jones as hired M. Scott Havens as its chief growth officer, the company said. Havens is due to start in January. The appointment signals Dow Jones’ intent to accelerate growth across its digital and consumer businesses at a time when legacy publishers are under pressure to expand subscriptions and…

Axios CEO Jim VandeHei issued a stark warning to the media industry this week, declaring America’s information ecosystem “badly broken, deeply polluted and increasingly dangerous.” In a memo outlining the company’s strategic vision for 2026, VandeHei argued that society has officially entered a “post-news era” where traditional reporting no longer…

Meta has begun piloting an Instagram app designed for television, bringing Reels to Amazon Fire TV devices in the United States and marking a further push to expand short-form video beyond smartphones. This positions Instagram more directly in the living-room viewing battle, where YouTube has already established a strong presence…

Google is testing a more granular form of personalisation for its Discover feed that allows signed-in users to tell the service, in plain language, what they want to see and what they do not. The test signals a shift toward explicit, AI-driven control of recommendation systems, a change that could…

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Google has begun rolling out Gemini 3, its most advanced AI model, across parts of Google Search. The move brings a substantial boost to AI Overviews and AI Mode, with a model widely hailed as a match for ChatGPT’s latest generation and expected to close a long-standing quality gap in…

CNN has taken its content off Apple News, ending a distribution deal that has been in place since the app launched in 2015. The network’s feed disappeared as the two sides negotiate new terms, with neither company commenting on the talks. The shift matters because it shows how quickly relationships…

Bevan Shields has resigned as editor of the Sydney Morning Herald after nearly four years, saying he needs to focus on his health and wellbeing. His exit ends a period of significant change at Nine’s flagship Sydney title and raises fresh questions about how the masthead navigates its next stage…

The owner of the Daily Mail, DMGT (Daily Mail and General Trust), has agreed a £500 million ($650 million) deal to acquire the Telegraph, in a move that would create one of the most powerful right-leaning media groups in the UK. The agreement follows the withdrawal of US-based private investment…

The Wall Street Journal is reshaping its senior leadership, adding two deputy editors in chief and a new coverage chief for business, finance and economics. The moves signal a push to modernise the newsroom and strengthen reporting across its desks. In a staff note, editor in chief Emma Tucker said…

BBC News is testing dozens of artificial intelligence pilots as it looks to speed up production, repackage content and create new formats without compromising its public service remit. The work is being led by Olle Zacharison, head of News AI, who spoke about the corporation’s approach on the Newsroom Robots…

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