Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Newsweek is developing an AI-powered homepage with Google Cloud in an attempt to reverse falling traffic and shrinking search referrals. At a time when many readers bypass homepages altogether, the magazine is wagering that a personalised front page – tuned to users’ interests and local information such as weather, news and stock data – can reassert its relevance. The project stands out because it will draw on external sources as well as Newsweek’s own reporting. While most publisher-built assistants act as closed systems, Newsweek’s tool is designed to synthesise a wider range of material. The hope is that richer, more…

Los Angeles Times journalists have averted a strike by ratifying a new labour contract after nearly two months since authorising strike action. Approximately 87 percent of members of the Los Angeles Times Guild, which represents around 200 newsroom staff including reporters, editors, photographers, and designers, voted to approve the deal.…

James Lamont will leave the Financial Times at the end of the year to become chief executive of Norway’s DN Media Group, closing a 25-year chapter at the FT that spanned editorial leadership, strategic partnerships and digital development. Lamont’s FT career included eight years as Managing Editor, a period in…

The NewsGuild-CWA has launched a campaign called News Not Slop, challenging how artificial intelligence is being rolled out across newsrooms. It captures a growing split in the industry: whether publishers can use automation to stem losses without undermining the human reporting that gives journalism its value. Representing 27,000 workers across…

Nine US regional newspapers have launched a sweeping copyright lawsuit against OpenAI and Microsoft, seeking damages that could exceed $10 billion. The plaintiffs include the Boston Herald, Hartford Courant, San Diego Union-Tribune, Los Angeles Daily News, New York Daily News, Chicago Tribune and Denver Post. They allege the companies trained…

The past fortnight brought two announcements that should make every senior news executive pause. Reach plc is introducing a part-paywall on the Manchester Evening News, one of the country’s largest regional titles, and The Observer, a paper with more than two centuries of history, has launched its first digital paywall.…

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Perplexity, the AI search engine often criticised for its approach to content use, has signed a multi-year licensing agreement with Getty Images. The deal gives Perplexity access to Getty’s vast library of editorial and creative images, integrating them directly into its AI-powered search tools via Getty’s API. It marks a…

The New York Times Company reported robust third-quarter results for 2025, marking a milestone in its digital evolution as total subscribers surpassed 12 million for the first time. The company reached 12.33 million subscribers, buoyed by 460,000 new digital-only additions — a step toward its 15 million target for 2027.…

The World Association of News Publishers (WAN-IFRA) has unveiled the Future Audiences Initiative, a global effort to unite established news organisations with independent creators and digital-native publishers. The programme seeks to drive collaboration, innovation and learning across the media spectrum, particularly among those who have lacked access to professional networks…

What happened when ChatGPT interviewed a human expert about a project where the human expert used AI agents to replicate the contributions of 1,000 people about the potential uses of AI in journalism… Prompt (ChatGPT 5 Thinking mode) You are an expert journalist who is particularly skilled at interviewing. You…

The Daily Aus, a youth-oriented Australian news outlet, has reached a major milestone by breaking even financially for the first time, marking a rare success story in the struggling digital media sector. Co-founder Sam Koslowski told Mumbrella the company has “totally inverted the revenue mix” over the past two years,…

Teen Vogue is merging with Vogue.com, a major shift that will see its editor-in-chief, Versha Sharma, depart after less than two years in the role. The move is part of Condé Nast’s broader effort to streamline operations and extend Vogue’s digital reach, particularly among younger readers who have become crucial…

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