Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Strong digital growth pushed The New York Times Company to 13.1 million subscribers in the first quarter, keeping the publisher on track to hit its target of 15 million subscribers by the end of 2027. The company added about 310,000 digital-only subscribers during the quarter and has averaged roughly 330,000 new subscribers a quarter since the start of last year. The results underline the continued strength of the Times’ subscription business at a time when many publishers are struggling to grow digital revenue. Rising advertising sales and licensing income also helped lift profits. Total revenue rose 12 per cent year…

Newsweek’s turnaround under chief executive Dev Pragad has been driven less by internal restructuring than by a series of partnerships that helped rebuild the publisher’s audience, technology and commercial business. When Pragad took over, the company was carrying more than $25 million in debt and struggling with declining readership. Rather…

Yahoo Media Group is expanding into specialist coverage with a free sports business hub that brings together Yahoo Sports and Yahoo Finance, aiming to give readers a single destination for reporting on the money, media and investment forces shaping sport. The move reflects the shift in digital publishing towards bundled,…

Hearst is recasting itself around data and artificial intelligence as the 140-year-old group seeks to make its portfolio faster, more connected and better suited to digital change. As AI tools spread, the competitive edge is moving away from raw scale towards how effectively companies structure, govern and apply their data…

Time Studios is teaming up with Piers Morgan’s Uncensored on a new interview series, extending the Time brand’s push deeper into premium video and long-form storytelling. The move fits with a broader strategy at Time Studios, which has positioned itself as an Emmy Award-winning producer across television, film, audio and…

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The small German newspaper nd will stop printing weekday editions from this month moving its daily journalism online while keeping a weekly paper, a move that underlines the economic strain on print and the growing urgency of digital transition among European publishers. In the wake of Die Tagezeitung’s (taz) decision…

Jonathan Greenberger will become Politico’s editor-in-chief on May 1, marking a shift in the US political news outlet’s leadership as it looks to expand its reach across platforms and markets. Greenberger, a former television news executive, joined Politico in April 2024 as executive vice-president after nearly a decade leading ABC…

This first appeared in our weekly newsletter Editor’s picks. Sign up here I’ve been turning to existential questions in recent days. Why are we here? What are we doing? Who will miss us when we’re gone? To be clear, I’m not asking these questions about the human race – though…

Steve Huffman wants companies to stop overlooking recent graduates — and start hiring them for their fluency with artificial intelligence. The Reddit chief executive argues that a cohort raised alongside large language models offers a competitive advantage, at a time when companies are reworking products and workflows around AI. His…

Deutsche Presse-Agentur has launched a programme to connect traditional newsrooms with digital-first creators, aiming to test new formats and reinforce fact-based reporting on social platforms. The initiative — Creator x News, supported by Google — was announced at a Berlin conference and will bring media organisations and journalistic creators into…

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