The growing sophistication of AI language models such as OpenAI’s GPT-5 has raised hopes that they could help verify photographs online, spotting visual clues, geolocating obscure images and even detecting fakes. But new research from the Tow Center for Digital Journalism suggests the technology is far from reliable when it comes to confirming provenance — and mayrisk adding confusion. In tests involving seven leading AI platforms, including GPT-5, Gemini, Claude and Perplexity, researchers gave each system ten authentic images from major news events and asked for details such as date, location and photographer. Out of 280 queries, only 14 met…
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Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.
Publishing News
Fivespan Partners, the activist investment firm, has taken a stake in The New York Times Company and is urging the publisher to accelerate its use of artificial intelligence. In a letter to investors obtained by Bloomberg, Fivespan described AI as a catalyst that could expand the Times’ global reach, improve…
When ChatGPT-5 launched, I was ready to double down on my loyalty to OpenAI. Tokens looked cheaper on paper, and, as a publisher-facing tech business, NoahWire consumes AI at scale to create, curate and distribute content. Every improvement in the models means an improvement in what we can deliver. But…
The New York Times has unveiled a new brand campaign, It’s Your World to Understand, marking a departure from the political and journalism-centric themes of recent years in favour of a lifestyle-oriented approach. The campaign is the first from Isle of Any, the newly formed agency led by Laurie Howell…
Publishers and AI developers are moving away from upfront training fees toward ongoing, usage-based licensing tied to live access and attribution. The Digiday explainer on grounding and RAG signals a sector-wide shift in monetisation, with high-profile licensing deals showing real-time sourcing as the new revenue driver while flagging ongoing IP…
July 2025 data show a broad decline in traffic to the top US news sites, with the BBC’s dynamic US paywall at the centre of a sharp drop that accelerates a move toward direct channels and paid access. July 2025 delivered a stark reminder of the digital disruption reshaping US…
This summer’s plunge in news traffic was not just about Google’s AI Overviews redefining how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “grow legs”. It is the…
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Japan’s largest newspaper is suing Perplexity, accusing the AI search startup of copying more than 119,000 articles to train and power its chatbot. Yomiuri Shimbun Holdings said it filed the claim on August 7 in Tokyo District Court, seeking about ¥2.17bn ($15m) in damages and an injunction to stop Perplexity…
Politico’s management told an arbitrator this summer that experimental AI products built by engineering teams sit “outside the newsroom,” while the union argues contract protections and human review were bypassed. The PEN Guild took Politico to arbitration in July 2025, claiming two gen AI features were deployed without the notice…
Podcasts have moved firmly into the mainstream, with 71% of UK adults aged 16-plus having tried one, 51% listening in the past month and 33% in the past week, according to Edison Research’s UK Podcast Consumer 2025. Presenting the study, senior director of research Gabriel Soto said the figures show…
The New York Times added 1.08 million digital-only subscribers over the past year, bringing its total to 11.3 million, according to second-quarter results released this week. Including print, the Times has 11.9 million subscribers. More than 6 million subscribers now fall into the bundle or multi-product category, with another 3.6…
Nearly a decade ago I sat in a hotel meeting room in Bermondsey, a newly revived neighbourhood of south London, with a number of colleagues from all departments of The Times and The Sunday Times. The papers were themselves newly revived, having recently returned to profit on the back of…
Thomson Reuters reported stronger second-quarter earnings, supported by continued investment in artificial intelligence across its core legal, tax and accounting services. The Reuters News division saw 5% organic growth, with gains in both its agency and professionals business, alongside contractual pricing adjustments with the London Stock Exchange. Total revenue rose…
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