Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

The Wall Street Journal is preparing to enter the growing market for sports-business coverage with a new vertical aimed at executives, investors and owners looking at sport as an asset class. According to Axios, the launch will be marked in July with an invitation-only event in New York called WSJ Sports: The Next Sports Economy, timed to coincide with the World Cup final. It will address the impact of streaming on TV rights deals, prediction markets and technological breakthroughs. The report said the initiative forms part of Dow Jones’ wider push to widen its consumer subscription base across titles including…

Forbes is pushing deeper into wine with a new content vertical, e-commerce operation and membership programme, as it looks to build revenue streams it can control more directly. The move — first reported by Digiday — reflects a wider shift among publishers away from reliance on search and social traffic.…

Theo Bamber, from the Music Publishers’ Association, takes over as NMA chief executive Industry faces critical issues over AI misinformation and economic sustainability Bamber aims to strengthen trust and legislative gains in the UK news sector The News Media Association has chosen Theo Bamber as its next chief executive, placing…

A Baltimore-area nonprofit has agreed to take over the Pittsburgh Post-Gazette, in a deal that should prevent the 240-year-old newspaper from shutting down next month. According to the Post-Gazette and a joint announcement from the parties, Block Communications will transfer the paper’s assets to the Venetoulis Institute for Local Journalism,…

News Corp Australia is bringing Glamour back to local audiences with a digital-first Australian edition of the long-running fashion and culture title, in a move that underlines the publisher’s continued push into lifestyle brands for younger readers. Glamour Australia is due to debut in June as a social, video and…

The UK government has cleared the way for Axel Springer to acquire Telegraph Media Group, removing the most significant political obstacle to the deal and marking a decisive moment for the future of one of Britain’s best-known newspapers. The decision ends months of uncertainty over foreign ownership of a major…

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This first appeared in our weekly newsletter Editor’s picks. Sign up here I’ve been turning to existential questions in recent days. Why are we here? What are we doing? Who will miss us when we’re gone? To be clear, I’m not asking these questions about the human race – though…

Steve Huffman wants companies to stop overlooking recent graduates — and start hiring them for their fluency with artificial intelligence. The Reddit chief executive argues that a cohort raised alongside large language models offers a competitive advantage, at a time when companies are reworking products and workflows around AI. His…

Deutsche Presse-Agentur has launched a programme to connect traditional newsrooms with digital-first creators, aiming to test new formats and reinforce fact-based reporting on social platforms. The initiative — Creator x News, supported by Google — was announced at a Berlin conference and will bring media organisations and journalistic creators into…

Axios is accelerating its use of artificial intelligence as it seeks to expand its reach and output, with executives making clear the technology will also reshape staffing and workflows across the company. In a memo to staff, chief executive Jim VandeHei described AI as central to a “moonshot” ambition to…

This first appeared in our weekly newsletter Editor’s picks. Sign up here I have long believed that op-ed columnists should be given five years in the job and then be sent out to pasture or other assignments. My experience is that after that long in the job – and to…

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