Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Australia is pushing ahead with plans to impose a new tax on global tech giants, compelling them to fund domestic journalism. The federal government’s initiative targets large social media and search platforms generating more than AUD 250 million a year in Australian revenue, including Meta, Google and Microsoft. The goal is to ensure a fairer revenue split with news organisations and strengthen democracy by supporting public interest journalism. According to a Treasury discussion paper reported by the Brisbane Times, the government intends to calculate the charge as a share of each company’s local income. Meta, which earned an estimated AUD…

Fortune has made a series of senior editorial appointments to strengthen its influence among European business leaders. Kamal Ahmed becomes Executive Editorial Director for the UK and Europe, while Francesca Cassidy takes on the role of Editor – Features and Fortune 500 C-Suite. The hires form part of Fortune’s strategy…

Revenue and operating profits at The Telegraph held steady in 2024 despite ongoing turmoil over who owns the paper. Newly published accounts from Press Acquisitions Limited, the parent company of Telegraph Media Group and the Chelsea Magazine Company, show a 1.2% rise in revenue to £279.4 million for the year…

The BBC is facing one of the gravest leadership crises in its history after the resignations of Director-General Tim Davie and News CEO Deborah Turness. Both stepped down following a storm over the editing of Donald Trump’s speech in a Panorama documentary, accused of misleading viewers about the former US…

News Corp has posted better-than-expected first-quarter fiscal 2026 results, lifted by growth in its Dow Jones and digital real estate segments. Revenue rose 2% year-on-year to $2.14 billion, surpassing Wall Street’s $2.10 billion estimate. The Dow Jones division – home to the Wall Street Journal and Barron’s – was the…

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Fivespan Partners, the activist investment firm, has taken a stake in The New York Times Company and is urging the publisher to accelerate its use of artificial intelligence. In a letter to investors obtained by Bloomberg, Fivespan described AI as a catalyst that could expand the Times’ global reach, improve…

The New York Times has unveiled a new brand campaign, It’s Your World to Understand, marking a departure from the political and journalism-centric themes of recent years in favour of a lifestyle-oriented approach. The campaign is the first from Isle of Any, the newly formed agency led by Laurie Howell…

This summer’s plunge in news traffic was not just about Google’s AI Overviews redefining how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “grow legs”. It is the…

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