Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

When Meredith Kopit Levien speaks, the news industry does well to listen. The CEO of the New York Times has been an exemplary steward of a news brand whose success is self-evident and doesn’t need repeating here. Earlier this month she was interviewed by Ben Thompson for Stratechery, a great website that addresses the strategy of media and tech companies. It was a distinctly friendly conversation but none the less interesting for that (reflexively combative interviewers take note). In it, Levien talked about her strategic thinking, from which many in the business could learn, but also, in my view, she…

Rheinische Post has been treating artificial intelligence less as a standalone technology project than as part of a wider effort to build a stronger digital business, with a particular emphasis on subscriber growth and internal capability. Margret Seeger, who was appointed Group Head of AI in October 2024, said at…

Deccan Herald has turned to artificial intelligence to solve a familiar newsroom problem: how to give readers a quick, visual version of a story without adding a heavy production burden for editors. The Karnataka-based publisher has built a CMS-integrated infographic tool that converts finished articles into structured summaries with a…

Andreessen Horowitz, the Silicon Valley investment firm, has backed a new media venture, MTS – short for Monitoring the Situation – in the latest sign of tech’s push into news and commentary built around X. The project, unveiled on Monday by Erik Torenberg, aims to track technology, finance, geopolitics and…

The Wall Street Journal is preparing to enter the growing market for sports-business coverage with a new vertical aimed at executives, investors and owners looking at sport as an asset class. According to Axios, the launch will be marked in July with an invitation-only event in New York called WSJ…

Forbes is pushing deeper into wine with a new content vertical, e-commerce operation and membership programme, as it looks to build revenue streams it can control more directly. The move — first reported by Digiday — reflects a wider shift among publishers away from reliance on search and social traffic.…

Theo Bamber, from the Music Publishers’ Association, takes over as NMA chief executive Industry faces critical issues over AI misinformation and economic sustainability Bamber aims to strengthen trust and legislative gains in the UK news sector The News Media Association has chosen Theo Bamber as its next chief executive, placing…

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Sports Illustrated has expanded its video footprint with the launch of SI TV, a free ad-supported streaming channel offering round‑the‑clock programming drawn from the magazine’s journalism and decades of archived material. The 24/7 FAST (free ad‑supported streaming TV) service debuts with a mix of original series, studio shows, podcasts, live…

The New York Times launched its first purpose-built multiplayer game this week, a move that highlights how far the publisher’s digital expansion has shifted beyond news. Crossplay is a Scrabble-like word game that allows players to invite friends, compete against an artificial intelligence opponent and play via a dedicated app.…

WAN-IFRA has named Lena K Samuelsson as Executive Strategic Advisor as the global press body sharpens its focus on media leadership amid rapid technological change, shifting platform power, and rising political pressure on newsrooms. According to WAN-IFRA, Samuelsson will provide strategic insight and serve as a WAN-IFRA expert on media…

OpenAI has confirmed that advertising will begin appearing in ChatGPT in the US for free and Go tiers “over the coming weeks”, while paid plans such as Pro, Business and Enterprise will remain ad-free. The change converts what many treated as a laboratory for organic visibility into a commercial marketplace,…

One of Axel Springer’s most prominent German editors has stepped down following an internal inquiry into his conduct at a company Christmas party. Jan Philipp Burgard, 41, who served as editor-in-chief of the centre-right broadsheet Die Welt, left Axel Springer after executives opened an investigation this month into reports that…

Symbolic.ai, an artificial intelligence startup founded by former eBay chief executive Devin Wenig and Ars Technica co-founder Jon Stokes, has struck a commercial partnership with News Corp to deploy its AI-native publishing platform across the media group’s newsrooms, beginning with Dow Jones Newswires, the company said in announcements this week.…

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