XR has launched new payment systems for AI-generated performers, aligning with SAG-AFTRA contracts amid growing use of digital and synthetic characters in advertising campaigns. XR has moved to extend its payments infrastructure into one of advertising’s newest grey areas: artificial intelligence-generated performances. The company says its system is designed to handle compensation for AI-created or AI-altered performers in commercials in line with the 2025 SAG-AFTRA Commercials Contract, as brands increasingly use digital replicas and fully synthetic characters in campaigns. According to XR, the platform is intended to slot into existing rights and payroll workflows rather than force agencies to build…
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Public figures are increasingly seeking UK trade mark registration for their faces to combat the rise of AI-generated synthetic images, highlighting legal challenges and evolving protection strategies in a digital age. Luke Littler’s decision to seek UK trade mark protection for his face reflects a broader scramble among public figures…
Swiss publisher NZZ is leveraging its extensive historical archive and AI tools to enhance editorial productivity and uphold house style, signalling a shift towards embedded newsroom tech and smarter workflows. NZZ is using its newspaper archives as more than a back catalogue, turning decades of material into a working tool…
Deezer reports a dramatic increase in AI-generated tracks, with nearly 75,000 uploaded daily, prompting industry-wide calls for better detection and greater transparency amidst concerns over fraud and artist rights. Deezer says AI-generated music now makes up a striking share of what arrives on its platform, with nearly 75,000 such tracks…
Senior UK media figures gather to explore how AI content marketplaces could transform publishers’ revenue streams and editorial control, amid rising concerns over unauthorised scraping and the need for fair licensing models. At Press Gazette’s Future of Media Trends event in London on Wednesday, senior UK media figures spent much…
The Department for Business and Trade reveals that AI summarisation tools are often presenting obsolete government information due to incomplete content updates on GOV.UK, raising concerns over trust and accuracy in public sector AI applications. Artificial intelligence summaries are surfacing outdated UK government information because search tools are still pulling…
As AI becomes an integral part of creative workflows, experts emphasise responsible use, highlighting both its supportive potential and the risks of undermining human effort in fields like comics, film, and education. Artificial intelligence has moved from novelty to everyday utility in creative work, and comic writer and commentator Paul…
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Tube Investments of India faces a pivotal moment as traders and investors weigh its high valuation against a backdrop of mixed earnings, new ventures, and strategic growth ambitions amid volatile trading activity. Tube Investments of India (TII), the Murugappa Group engineering and auto‑components company, remains the centre of intense market…
EngageLab has introduced a new behavioural CAPTCHA leveraging AI and behavioural analysis to combat automated threats across sectors like finance, gaming, and e-commerce, promising enhanced security with reduced user friction. EngageLab has unveiled a behavioural CAPTCHA intended to strengthen digital security while reducing friction for legitimate users, the company said…
Australia implements a pioneering social media ban for under-16s, prompting tech firms to deploy advanced age-verification methods amid privacy concerns and international discussions on protecting young users online. Tech companies have mobilised multiple layers of age‑verification technology as Australia’s world‑first ban on social media use by under‑16s took effect on…
The European Commission is examining whether Google has leveraged web publishers’ content and YouTube material to develop its AI products without fair compensation or publisher opt-out options, amid wider EU crackdown on Big Tech. The European Commission has opened a formal antitrust investigation into whether Google used web publishers’ content…
Snowflake and Anthropic’s multiyear, $200 million expansion aims to embed Anthropic’s Claude models within Snowflake’s secure environment, signalling a shift towards agentic AI operating directly where corporate data resides, especially in regulated sectors. Snowflake and Anthropic this week moved from proof of concept to a bold operational bet: a multiyear,…
Industry experts forecast a pivotal transformation in enterprise technology by 2026, as organisations increasingly adopt AI-native models at the edge, redefining software procurement, security, and operational architectures amid soaring AI-centric cloud revenues. Cloud and security executives predict 2026 will mark a turning point in how enterprises buy, deploy and protect…
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