Analysis reveals Saturday became the busiest day for research, with AI-powered questions surging and reshaping the Black Friday–Cyber Monday shopping window into a multi-day decision process, highlighting AI’s growing role on the sales floor.
Black Friday remained the moment of highest shopper intent during the 2025 Black Friday and Cyber Monday weekend, but Saturday emerged as the busiest day for research, according to Bluecore’s analysis of its AI shopping agent alby and wider platform data. The company found AI-driven question volume and engagement surged across the weekend, signalling that shoppers used conversational AI to validate higher‑stakes purchase decisions before converting. [1][2][3]
According to the original report, Bluecore analysed more than 1 million alby conversations, 27 million customer e-commerce interactions, 1.95 billion shopper events, 3.7 million orders and $531 million in total sales across 144 retail brands to compile the findings. The dataset showed freeform questions rose 57% against a mid‑week baseline, while question widget views climbed from roughly 1.6 million (Mon–Thurs average) to 2.4 million on Black Friday. [2][3]
Bluecore reported that Saturday (29 November) recorded the highest daily question count , 278,911 questions , eclipsing Black Friday’s 254,781, a pattern the company interprets as peak comparison and research behaviour occurring after Black Friday’s primary purchasing spike. Engagement levels, the report noted, remained elevated and near‑identical across Black Friday and Saturday, underscoring that BFCM is now a multi‑day decision window rather than a single‑day event. [1][2][3]
The analysis highlighted category differences in how shoppers used AI: furniture shoppers probed assembly and weight capacity, sporting‑goods customers queried skill‑level fit, and parents checked safety certifications such as FAA approval for travel seats , examples Bluecore cited to illustrate alby’s role in resolving purchase friction. Sports and hobbies retailers posted the largest average order value gains, with AOV up substantially year‑on‑year during the event. [1][2][3]
Bluecore framed these outcomes as evidence that AI has shifted from novelty to a core part of the retail sales floor. Speaking in Bluecore’s release, Fayez Mohamood, Bluecore’s chief executive, said: “The numbers don’t lie, as this Black Friday proved that AI has become the new sales floor expert. Shoppers aren’t just browsing websites anymore; they’re actively researching products and asking detailed questions about everything from assembly requirements to waterproof ratings.” The company said alby’s proactive and contextual capabilities are designed to emulate an experienced in‑store associate while capturing insights to refine future experiences. [1][5]
Bluecore outlined its methodology in the report, noting the analysis drew on 22.5 million first‑party cookies and classified the 144 brands into enterprise and mid‑market cohorts for comparative benchmarking. The company positioned the findings as part of broader platform capabilities , combining predictive AI, live product catalogues and personalised messaging to convert intent when shoppers are most likely to buy. Industry data and Bluecore’s prior benchmarking suggest higher identification and retention among enterprise retailers can further amplify conversion during peak periods. [3][6][4]
📌 Reference Map:
##Reference Map:
- [1] (Martechcube) – Paragraph 1, Paragraph 3, Paragraph 4, Paragraph 5
- [2] (Bluecore press release) – Paragraph 1, Paragraph 2, Paragraph 3, Paragraph 4, Paragraph 5
- [3] (Bluecore Black Friday Benchmarks) – Paragraph 2, Paragraph 3, Paragraph 6
- [5] (Bluecore press about alby) – Paragraph 5
- [6] (Bluecore predictive AI) – Paragraph 6
- [4] (Bluecore 2023 insights) – Paragraph 6
Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is based on a press release from Bluecore, dated December 3, 2025, detailing their analysis of the 2025 Black Friday and Cyber Monday shopping period. This indicates high freshness, as the data pertains to events that occurred just days prior. The press release is accessible on Bluecore’s official website. ([bluecore.com](https://www.bluecore.com/press/bluecore-data-reveals-that-ai-powered-a-46-increase-in-conversion-rate-during-the-2025-black-friday-and-cyber-monday-shopping-period/?utm_source=openai))
Quotes check
Score:
10
Notes:
The direct quote from Fayez Mohamood, CEO of Bluecore, is unique to this press release and does not appear in earlier material. This suggests the content is original and exclusive. ([bluecore.com](https://www.bluecore.com/press/bluecore-data-reveals-that-ai-powered-a-46-increase-in-conversion-rate-during-the-2025-black-friday-and-cyber-monday-shopping-period/?utm_source=openai))
Source reliability
Score:
10
Notes:
The narrative originates from Bluecore, a reputable retail technology company known for its AI-driven solutions. The press release is hosted on Bluecore’s official website, indicating a direct and reliable source. ([bluecore.com](https://www.bluecore.com/press/bluecore-data-reveals-that-ai-powered-a-46-increase-in-conversion-rate-during-the-2025-black-friday-and-cyber-monday-shopping-period/?utm_source=openai))
Plausability check
Score:
10
Notes:
The claims made in the narrative align with industry trends observed during the 2025 Black Friday and Cyber Monday period. Other reputable sources, such as Klaviyo, reported on AI’s significant impact during the same period, further supporting the plausibility of Bluecore’s findings. ([klaviyo.com](https://www.klaviyo.com/newsroom/bfcm-holiday-shopping?utm_source=openai))
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is fresh, originating from a recent press release by Bluecore, and presents original content with unique quotes. The source is reliable, and the claims are plausible, corroborated by industry-wide observations. Therefore, the overall assessment is a PASS with high confidence.
